Sarah recommends ...

Nonprofit organizations work to make a difference

Nonprofit promotional items turn inspiration into accomplished goals. We share stories about charities ma...

Barb digs ...

Nonprofit Giveaways Lend a Helping Hand – Canada

Read four inspirational stories about how charitable organizations use nonprofit giveaways to help the si...

Andy discusses ...

Nonprofit giveaways help achieve stunning success

Nonprofit giveaways can be a huge help to charitable organizations. Here are four inspiring stories on ho...

Cory suggests ...

Market your way to the best Small Business Saturday® yet

Participating in Small Business Saturday is a great way to kick off the holiday season. With these tips a...

Sarah recommends ...

Market segmentation

Is your small business looking for ways to increase profits, reduce costs and effectively reach the custo...

Barb describes ...

Make-A-Wish® Uses Logo Giveaways to Make Dreams Come True – Canada

Logo giveaways help Make-A-Wish® Northeast Wisconsin garner support in its mission to grant wishes for t...

Sherry chooses ...

Make-A-Wish® Uses Logo Giveaways to Make Dreams Come True

Northeast Wisconsin’s Make-A-Wish® chapter shares its mission, builds brand awareness and helps charit...

Amanda suggests ...

Make your mark with promotional products for nonprofits

Nonprofits try to do a lot with limited funds. 4imprint wanted to help so we started a one by one® progr...

Alexis suggests ...

Make your branding soar with useful travel promotional items

Travel promotional items are practical and make impressions everywhere they go. Try one of these useful i...

Amie suggests ...

Lunch break ideas to beat the midday slump

Taking a midday lunch break is scientifically proven to help employees and students perform better. Use t...

Alexis recommends ...

Leave a lasting impression with kitchen promotional items

Kitchens are arguably the most used room of any house. Spice up your marketing campaign and check out the...

Adam shares ...

Kick your new sales year into high gear – Canada

As the holidays wind down, it’s time to get creative with new year sales. Use sales swag to entice cust...

Molly digs ...

Kick your new sales year into high gear

When it comes to your bottom line, the holidays are critical. After all, 20 to 40 percent of yearly sales...

Zach suggests ...

Jump start the new year with fitness promotional items

The new year is a great time to refocus on health and wellness. Help encourage employees on a quest for a...

Pam digs ...

Innovative tech giveaways they’ll use every day

This list of useful tech giveaways is filled with promotional items your customers and employees will lov...

How to strengthen your brand with local marketing

Your brand is more than the products you sell, it’s how the public perceives your company. Create stron...

Sherry writes ...

How to score big with clients and staff using sports giveaways – Canada

How to use sports-themed giveaways to score big with prospects, clients and employees. We offer ideas to ...

Meghan discusses ...

How to score big with clients and staff using sports giveaways

From employee appreciation to client retention, sports-themed giveaways can help put your brand on the bo...

Angie likes ...

How to pick the best promotional travel mug

With so many promotional travel mug options, how do you decide which one makes the best giveaway? Our com...

Angie describes ...

How to make the most of hybrid events – Canada

With current limitations on in-person events, creating a hybrid event can expand your audience—to anywh...

Molly chooses ...

How to make the most of hybrid events

When your audience can’t come to you, you can combine the elements of physical and virtual trade shows ...

Amy describes ...

How to make an impression with your trade show exhibit

This enewsletter will offer four tips on making a positive impression with your trade show exhibit by eng...

Amanda describes ...

How to launch a student book club – Canada

Book clubs can be a great way to get students excited about reading. Set the stage for fun with these hel...

Amanda suggests ...

How to launch a student book club

Studies show students who read for fun have higher scores in language comprehension, vocabulary and even ...

Alysia likes ...

How to increase transactions using promotional marketing giveaways – Canada

Transactional marketing can put you on the fast track to skyrocketing sales. We offer ideas on ways to us...

Adam describes ...

How to increase transactions using promotional marketing giveaways

Marketing giveaways can be the secret sauce to highly effective transactional marketing. We offer ideas t...

Amy recommends ...

How to build buzz about public safety programs – Canada

65 percent of people are more likely to stay home after dark when they feel unsafe.

Carla recommends ...

How to build buzz about public safety programs

When citizens feel unsafe in their cities, it has a direct impact on their quality of life.

Mark writes ...

How to build brand influence in your industry – Canada

With so many brands vying for customers’ attention, it can be a challenge to stand out among the compet...

Whitney discusses ...

How to build brand influence in your industry

From using short video clips to co-branding with a top company, we offer ideas to build brand influence.

Tiffany writes ...

How promotional products work

Wondering how well promotional products work? These 5 jaw-dropping facts will show you just how effective...

Sarah recommends ...

High-end notebook giveaways inspire and motivate your clients and staff

Inspire customers and staff with high-end notebook giveaways and upscale journals that will remind them o...

Suzanne writes ...

Heather fabric weaves its way into trendy giveaways

Heather fabric brings colors together to produce a soft, unique shade. Recipients will love promo clothin...

Andrea describes ...

Grow your reach with marketing campaign ideas for small business – Canada

It is estimated that consumers are exposed to as many as 10,000 messages from brands every day.

Amanda suggests ...

Grow your reach with marketing campaign ideas for small business

From digital to outdoor marketing, there is more advertising noise today than ever before.

Danielle writes ...

Go big for little cost, thanks to guerrilla marketing ideas for small business – Canada

To Levinson, guerilla marketing campaigns were meant to be inexpensive, nontraditional, unexpected and me...

Andy writes ...

Go big for little cost, thanks to guerrilla marketing ideas for small business

In 1984, Jay Conrad Levinson created the term “guerrilla marketing” to describe a strategy of impleme...

Amie digs ...

Get growing: The role of nonprofit capital campaigns

This Blue Paper discusses valuable tips on how to launch and run a successful nonprofit capital campaign ...

Gina suggests ...

Fun promotional products to ‘reel’ them in

Fun promotional products can spark excitement in your brand and complement your marketing efforts. Click ...

Andrea shares ...

Fitness apparel to get your brand moving

What better time to focus on health and wellness than the start of a new year? Fitness promotional items ...

Amie discusses ...

Favorite Promotional Products to Earn #SwaggingRights®

A great giveaway can be a game changer for boosting brand awareness. See how our customers used their fav...

Mary shares ...

Favorite promotional items for grabbing #SwaggingRights®

The best giveaways let you connect with customers, celebrate employees and help the community. Our custom...

Sarah recommends ...

Effective Trade Show Planning Part 2 – Start Shopping Around

Start shopping around and reap the benefits of planning ahead. 3 to 6 months out is ideal for choosing ho...

Suzanne writes ...

Eco-friendly promotional clothing offers sustainable style

When sustainability matters, Alternative® eco-friendly promotional products can make a difference to you...

Gina suggests ...

Digital Marketing for Small Business

This Blue Paper provides the basics on digital marketing for small business, including websites, email ma...

Matt likes ...

Customers Share Their Success with Favourite Promotional Items – Canada

The perfect giveaway creates opportunities to connect. Customers share their favourite promotional items ...

Sandy writes ...

Customers share their best promotional stories – Canada

The best giveaways can tell a story, say thank you and do so much more. Customers share the promotional i...

Yeng suggests ...

Customers share how they used promotional products – Canada

Giveaways let you connect and reconnect with clients. Our customers share stories of how their favourite ...

Maria writes ...

Customer retention tips that bring people back for more – Canada

Turning first-time customers into repeat customers is a critical business builder.

Alexis writes ...

Customer Loyalty Programs

Learn about customer loyalty programs to help your small business increase sales, enhance reputation and ...