Anabel describes ...

Sell to the senses with these tips and small business giveaways

The five senses can be powerful advertising tools.

Casey discusses ...

Sell to their senses for an unforgettable experience – Canada

When you extend your brand to all five of the senses, you create an experience that customers won’t soon forget. Try these ...

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Body Camera Pros and Cons

This article discusses body camera pros and cons for government employees who face high-conflict situations.

Gail writes ...

Text Analytics

This Blue Paper discusses text analytics, what it is and why it matters. The paper also analyzes different types of text anal...

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5 free Google tools for data-driven decision making

This Blue Paper explores free Google tools that improve business planning. Tools include Forms, Fusion Tables, Trends, Correl...

Amy writes ...

Post Demographic Consumerism [INFOGRAPHIC]

Learn looking beyond demographic segmentation to predict consumer behaviors, their interest and their preferences to better y...

Amy describes ...

Subscription-based Services

This Blue Paper features the rise of subscription-based services as business planning.

Sarah recommends ...

Market segmentation

Is your small business looking for ways to increase profits, reduce costs and effectively reach the customers most desirable ...

Josh digs ...

Market Segmentation [INFOGRAPHIC]

This market segmentation infographic outlines how organizations can increase profits, lower cost, develop new products and en...

Zach suggests ...

Market segmentation: Target your most valuable customers

This market segmentation Blue Paper outlines how organizations can increase profits, lower costs and develop content marketin...