4imprint, LLC

Posted: July 29, 2022 3 min read

Tapping into sports can be a memorable way to grow your business. Consider that 26% of people say they’re avid sports fans and 44% say they’re casual fans. You can perfect your brand plays with sports giveaways. We offer ideas.

 

Deck out events

Stand out at tradeshows by decking out your booth in sporty vibes. Give away sports action can holders that range from soccer to tennis themes. Attendees will see your logo front and center every time they take a sip, helping you stay top of mind even after the event is over. A sport flyer is a giveaway that helps keep them active—and your name flying high!

Get clients and staff engaged by hosting a sports-themed appreciation barbeque with volleyball and wiffle ball games. During the event, hold drawings to win an aluminum bottle or sport wick polo. Recipients will display your brand at the gym, on the field or in their own backyard every time they use their practical sports giveaway.

 

Give sporty appreciation gifts

Personalize gifts with a sporty twist. Send a dozen colorful golf balls, a golf tee kit and their favorite snack to a golf enthusiast. Or celebrate an employee’s one-year ‘slam dunk’ anniversary with a gift basket containing a sport basketball, stress reliever and energy bars. They’ll be impressed with how personalized their gift is and grateful they chose to become part of the team.

 

Sport your brand

Use sports to bring in new customers. Promote in-store traffic by offering a free cooling towel to the first 50 people who walk in. To reach a bigger audience, post signage around town offering sports-themed playing cards to anyone who purchases $10 or more on a certain day.

Drive traffic to online sales with an email blast, ad campaign or social post highlighting a promotion that includes free gifts with each purchase. For lesser amounts, offer a sports-themed clip. If they spend more, they get a more impressive gift, such as sports binoculars.

 

Engage with sports-themed prizes

Boost social media engagement by asking people to submit their favorite sporty memory—either of themselves or an event they saw—and enter their names into a random drawing. Grand prize is a duffel bag. People will be more inclined to consider your brand when they get such a useful gift. Ask people to comment on the most unique sport they’ve heard of and give everyone who participates a sport bottle.

Get your employees in on the game by starting an employee wellness program. Everyone who signs up gets a fitness towel. Offer other incentives—like an infusion bottle—when they reach key milestones.

 

Win the game

With ideas like hosting sports-themed appreciation events and promos with sports giveaways, your brand will be scoring big in no time. Play ball!