Effective change-management techniques for your organization

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Change is inevitable, but it can also be stressful and expensive. Manage any changes going on in your company by making sure the change fits company values, communicating...

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How to create referral marketing strategies that work

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Referral marketing strategies help increase traffic to your business. Learn effective ways to boost both experience-based and reputation-based referrals. Add in thank-you...

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Swag bags for events make a long-lasting impression

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Event gifts carry your brand's message at conferences, trade shows, meetings and events. In this 4imprint Blue Paper , we look at how to leverage event giveaways, and we ...

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Tips for Building Successful Teams

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Successful companies are composed of strong teams. Encourage your teams to achieve common goals with these current trends, tips and team-building gifts.

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Best promotional items of 2018: Achieve your marketing goals with these tips and trending promotional products

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A new year brings new opportunities. Make this year's marketing plan a strong one with help from the latest tips and the best promotional items of 2018.

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Data-driven marketing strategies steer you toward success

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Improve your strategic marketing planning process by using data and the latest promotional products. Here’s how you can help develop a winning plan.

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Buying promotional products: 5 easy ways to avoid a horror story

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In this Blue Paper, get tips on buying promotional products to avoid a marketing horror story. The secret is understanding possible issues and solutions.

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Reach customers year-round with promotional gift items

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Marketing is all about building relationships. In this Blue Paper, we share how to use promotional gift items to create customer connections year-round

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Make marketing magic with these 4 fundamentals

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In this Marketing 101 Blue Paper we go back to the basics and uncover tips to make magical marketing appear. (Hint: Personalized promotional items play a role.)

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Celebrations and business anniversary gifts that wow

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Celebrating your company’s anniversary is a great way to generate buzz and increase your marketing reach. Here are some hot tips and business anniversary gift ideas to ...

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