4imprint, LLC

| Updated: November 10, 2021

Forty-six percent of consumers have a better opinion of a brand that offers sustainable promotional products (PDF). But as a marketer, it can be tough to find promotional products that speak to your key audiences and reflect your organization’s commitment to sustainable choices. To endear your company to those who value social and environmental responsibility, you need to think green. Eco-friendly promotional clothing may be a step in the right direction towards building bridges between your brand and eco-conscious consumers in your target market. And custom Alternative® brand eco-friendly promotional clothing offers a solution with a side of sustainability.


Alternative: Known for a commitment to fair labor and sustainable materials

Founded in 1995, Alternative’s commitment is supported by manufacturing transparency. Alternative bills itself as a fabric-first company, with 80 percent of its garments made using sustainable materials and processes. That includes eco-friendly and organic fabrics, recycled polyester and other materials, and non-toxic and low-impact dyes. In addition, the washing processes use 60 percent less water. Alternative is also known for working with companies and organizations that are focused on change. Your customers will know they are part of something meaningful when they wear your customized Alternative products.

Alternative is known for its variety, and we are proud to carry many different options, all of which can be customized with your logo and messaging, to delight your customers, prospects, employees or donors. Consider if your marketing would benefit from a boost of eco-friendly promotional items.


Eco-friendly promotional hoodies for every situation

Check out the Alternative Fleece Athletics Hoodie for women, ready to be embroidered with your logo.

Alternative Fleece Athletics Hoodie – Ladies’ – Embroidered



These slim-fit sweatshirts are great giveaways for college students who want to do good while looking good.

Alternative Fleece Challenger Hoodie – Men’s – Embroidered


They come in a wide variety of colors and are available in a men’s version, too. Looking for something with an eye-catching pattern?

Alternative Fleece Athletics Hoodie – Ladies’ – Pattern – Embroidered


The Alternative Fleece Athletics Hoodie for ladies comes in eco true navy and camo. Both are excellent choices for those looking for something with sustainability and style.


A sustainable shirt that offers options

For those who like the retro look, Alternative brings a number of cool options to the table.

Alternative Vintage Scoop Neck T-Shirt


Check out the Alternative Vintage Scoop Neck T-Shirt for women. It is versatile enough to be worn alone or as a layering piece.


Complete the look with eco-friendly pants

Alternative Dodgeball Pants make it easy for your customers to chill out, look good and help the planet.

Alternative Fleece Dodgeball Pants


These personalized pants have an elastic waist, banded cuffs and jersey-lined side pockets.


Alternative brand eco-friendly promotional clothing looks and feels great

When you’re looking for comfortable, sustainable apparel like hoodies, T-shirts and joggers, Alternative has eco-friendly promotional clothing for everyone on your list.


Suzanne Worwood

Suzanne Worwood

Suzanne Worwood is VP of Merchandising and has been with 4imprint for 23 years. Inspired by the retail environment and her own world travels, Suzanne writes about all things product: trends, uses, colors, designs.

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