Ryan writes ...

Communication with the next generation of patients: How to market to Gen Z

When it comes to marketing to Gen Z patients, think mobile-first, use personas and tap into influencers. ...

Carrie writes ...

Communication with the next generation of patients: How to market to Gen Z – Canada

When you know how to effectively market to Gen Z, you can capture a whole new generation of patients. We ...

Elizabeth digs ...

amplify®: Out-of-the-box marketing ideas

Try out-of-the-box marketing ideas that can make a big difference. Discover how one company took a fresh ...

Sam likes ...

Creative marketing ideas to make the most of your budget

A small promotional budget can go a long way with a little creativity. We share low-cost marketing ideas ...

Amber describes ...

Creative marketing ideas to make the most of your budget – Canada

When you need to stretch your budget, try these creative marketing ideas to engage supporters and volunte...

Rebecca recommends ...

How to snag customers with geofencing

Give customers a virtual tap on the shoulder with geofencing and marketing promo items. They’ll walk th...

Jon likes ...

How to snag customers with geofencing – Canada

Encourage nearby customers to stop in with geofencing notifications. Use marketing promo items to get sta...

Shaun describes ...

5 ways to improve website load time

When it comes to page speed, the biggest contributing factor is the site’s size.

Adam writes ...

5 ways to improve website load time – Canada

When a user visits your website, their browser must load a lot of elements, including images—all while ...

Customer education—the marketing strategy that makes the grade

Education is a powerful way to market. Offer your customers a chance to learn and enjoy major benefits. U...

Shaun suggests ...

How to deliver data findings for a maximum impact

Use these tips and presentation giveaways to help your data create the impact it deserves.

Elizabeth recommends ...

How to deliver data findings for a maximum impact – Canada

Data plays a critical role in every company. It explores marketing trends and helps determine what custom...

Molly likes ...

Persuasive influencer marketing boosts brand attention

If you’re not using influencer marketing already, it might be time to consider adding it to your market...

Mark describes ...

Persuasive influencer marketing boosts brand attention – Canada

Influencer marketing and influencer giveaways can boost visibility with an audience that’s already inte...

Amanda discusses ...

5 helpful online appeal tips for every nonprofit

Increase donations and recruit volunteers with stand-out digital promotions. Use these tips, and promotio...

Alysia discusses ...

How to use video to create an impactful year-end appeal

Finish the year on a high note. Make the most of December giving by using video in your year-end appeal. ...

Adam suggests ...

How to use video to create an impactful year-end appeal – Canada

Video is a great way to show impact and encourage a donation. Make video a must in your appeal and promot...

Amy describes ...

5 ways to revive patient care with a personalized online experience

Personalized online experiences and health promotional items can be used in tandem to help empower patien...

Amy describes ...

5 ways to revive patient care with a personalized online experience – Canada

Empower patients to take control of their health by offering a personalized online experience. See how to...

Amy shares ...

How to rally employees after a rough customer experience

How do you help your team rebound from a poor customer experience that leaves them down and out? Boost em...

Adam suggests ...

How to rally employees after a rough customer experience – Canada

Negative customer experiences can leave the team feeling down. Learn how to boost employee morale with th...

Amanda suggests ...

3 effective ways to digitally reach your constituents

Expand your social media reach by trying these tips on engaging with constituents.

Tiffany suggests ...

3 effective ways to digitally reach your constituents – Canada

Looking to widen your agency's social media reach? Check out these three simple and effective tips to eng...

Andrea shares ...

Does My Business Need an App? [VIDEO]

Wondering whether your business needs to develop an app? This video explores the many industries that are...

Sherry shares ...

Does My Business Need an App?

Wondering whether you need a mobile app for your business? In this Blue Paper, learn the pros and cons of...

Chee recommends ...

Platform Overload—Choosing the Right Social Media Sites for Business

Social media for companies—it’s often difficult to choose where to put your efforts. Check out 5-step...

Shaun likes ...

Graphic Design

This Blue Paper explores why visuals matter to marketing, teaches best practices for graphic design and p...

Casey suggests ...

Li-Fi Technology

This Blue Paper explores the origins of Li-Fi technology, how it works, its benefits and applications, dr...

Angie shares ...

Employee Advocacy

This Blue Paper explores employee advocacy, including its benefits, administration of an employee advocac...

Gina suggests ...

Digital Marketing for Small Business

This Blue Paper provides the basics on digital marketing for small business, including websites, email ma...

Zach describes ...

Social Customer Service

This Blue Paper explores why customers love social customer service through messaging and how brands can ...

Amy discusses ...

Understanding Ad Blockers

Internet users are saying “no” to online advertising.

Sarah recommends ...

Audience Intent Marketing

This Blue Paper explores audience intent marketing, how to discover audience intent from Web search and w...

Andrea describes ...

How to use Instagram in government

Learn to use Instagram in government and offers practical applications, such as using it to share, define...

Gina recommends ...

Live Streaming

This Blue Paper provides ideas and tips for businesses to get started in live streaming, an exciting new ...

Angie suggests ...

Digital Magazines

This Blue Paper discusses the digital magazine, its history, current trends and design considerations, an...

Sarah digs ...

What is geo fencing and how does it apply to healthcare? – Canada

This article answers the question, what is geo fencing and offers healthcare providers tips on using it t...

Sarah recommends ...

Using trade show metrics to gauge success

This article discusses how exhibitors can use trade show metrics and data to gauge success of their trade...

Andy shares ...

Sharing Economy

This Blue Paper describes the sharing economy and offers tips for organizations looking to take advantage...

Matt digs ...

Social media promotional strategies

In today’s world, it is important to have a social media marketing strategy established at your organiz...

Amber writes ...

Influencer Marketing

This Blue Paper discusses influencer marketing, its evolution and ways in which entrepreneurs can tap inf...

Amy describes ...

How to make an impression with your trade show exhibit

This enewsletter will offer four tips on making a positive impression with your trade show exhibit by eng...

Amanda recommends ...

5 free Google tools for data-driven decision making

This Blue Paper explores free Google tools that improve business planning. Tools include Forms, Fusion Ta...

Amanda likes ...

Beyond demographic segmentation: The changing face of consumerism

This Blue Paper discusses going beyond traditional demographic segmentation to better understand the beha...

Amy describes ...

Subscription-based Services

This Blue Paper features the rise of subscription-based services as business planning.

Amy writes ...

A digital press kit for your nonprofit

This article discusses using a digital press kit to tell the media your nonprofit organization’s story ...