A digital press kit for your nonprofit
This article discusses using a digital press kit to tell the media your nonprofit organization’s story ...
Subscription-based Services
This Blue Paper features the rise of subscription-based services as business planning.
Beyond demographic segmentation: The changing face of consumerism
This Blue Paper discusses going beyond traditional demographic segmentation to better understand consumer...
5 free Google tools for data-driven decision making
This Blue Paper explores free Google tools that improve business planning. Tools include Forms, Fusion Ta...
How to make an impression with your trade show exhibit
This enewsletter will offer four tips on making a positive impression with your trade show exhibit by eng...
Influencer Marketing
This Blue Paper discusses influencer marketing, its evolution and ways in which entrepreneurs can tap inf...
Social media promotional strategies
In today’s world, it is important to have a social media marketing strategy established at your organiz...
Sharing Economy
This Blue Paper describes the sharing economy and offers tips for organizations looking to take advantage...
Using trade show metrics to gauge success
This article discusses how exhibitors can use trade show metrics and data to gauge success of their trade...
What is geo fencing and how does it apply to healthcare? – Canada
This article answers the question, what is geo fencing and offers healthcare providers tips on using it t...
Digital Magazines
This Blue Paper discusses the digital magazine, its history, current trends and design considerations, an...
Live Streaming
This Blue Paper provides ideas and tips for businesses to get started in live streaming, an exciting new ...
How to use Instagram in government
Learn to use Instagram in government and offers practical applications, such as using it to share, define...
Audience Intent Marketing
This Blue Paper explores audience intent marketing, how to discover audience intent from Web search and w...
Social Customer Service
This Blue Paper explores why customers love social customer service through messaging and how brands can ...
Digital Marketing for Small Business
This Blue Paper provides the basics on digital marketing for small business, including websites, email ma...
Employee Advocacy
This Blue Paper explores employee advocacy, including its benefits, administration of an employee advocac...
Li-Fi Technology
This Blue Paper explores the origins of Li-Fi technology, how it works, its benefits and applications, dr...
Graphic Design
This Blue Paper explores why visuals matter to marketing, teaches best practices for graphic design and p...
Platform Overload—Choosing the Right Social Media Sites for Business
Social media for companies—it’s often difficult to choose where to put your efforts. Check out 5-step...
Does My Business Need an App?
Wondering whether you need a mobile app for your business? In this Blue Paper, learn the pros and cons of...
Does My Business Need an App? [VIDEO]
Wondering whether your business needs to develop an app? This video explores the many industries that are...
3 effective ways to digitally reach your constituents – Canada
Looking to widen your agency's social media reach? Check out these three simple and effective tips to eng...
3 effective ways to digitally reach your constituents
Expand your social media reach by trying these tips on engaging with constituents.
How to rally employees after a rough customer experience – Canada
Negative customer experiences can leave the team feeling down. Learn how to boost employee morale with th...
How to rally employees after a rough customer experience
How do you help your team rebound from a poor customer experience that leaves them down and out? Boost em...
5 ways to revive patient care with a personalized online experience – Canada
Empower patients to take control of their health by offering a personalized online experience. See how to...
5 ways to revive patient care with a personalized online experience
Personalized online experiences and health promotional items can be used in tandem to help empower patien...
How to use video to create an impactful year-end appeal – Canada
Video is a great way to show impact and encourage a donation. Make video a must in your appeal and promot...
How to use video to create an impactful year-end appeal
Finish the year on a high note. Make the most of December giving by using video in your year-end appeal. ...
5 helpful online appeal tips for every nonprofit
Increase donations and recruit volunteers with stand-out digital promotions. Use these tips, and promotio...
Persuasive influencer marketing boosts brand attention – Canada
Influencer marketing and influencer giveaways can boost visibility with an audience that’s already inte...
Persuasive influencer marketing boosts brand attention
If you’re not using influencer marketing already, it might be time to consider adding it to your market...
How to deliver data findings for a maximum impact – Canada
Data plays a critical role in every company. It explores marketing trends and helps determine what custom...
How to deliver data findings for a maximum impact
Use these tips and presentation giveaways to help your data create the impact it deserves.
Customer education—the marketing strategy that makes the grade
Education is a powerful way to market. Offer your customers a chance to learn and enjoy major benefits. U...
5 ways to improve website load time – Canada
When a user visits your website, their browser must load a lot of elements, including images—all while ...
5 ways to improve website load time
When it comes to page speed, the biggest contributing factor is the site’s size.
How to snag customers with geofencing – Canada
Encourage nearby customers to stop in with geofencing notifications. Use marketing promo items to get sta...
How to snag customers with geofencing
Give customers a virtual tap on the shoulder with geofencing and marketing promo items. They’ll walk th...
Creative marketing ideas to make the most of your budget – Canada
When you need to stretch your budget, try these creative marketing ideas to engage supporters and volunte...
Creative marketing ideas to make the most of your budget
A small promotional budget can go a long way with a little creativity. We share low-cost marketing ideas ...
amplify®: Out-of-the-box marketing ideas
Try out-of-the-box marketing ideas that can make a big difference. Discover how one company took a fresh ...
Communication with the next generation of patients: How to market to Gen Z – Canada
When you know how to effectively market to Gen Z, you can capture a whole new generation of patients. We ...
Communication with the next generation of patients: How to market to Gen Z
When it comes to marketing to Gen Z patients, think mobile-first, use personas and tap into influencers. ...
4 e-commerce tips for small businesses – Canada
Your website, return policies and interactions with customers can impact their loyalty to your brand. We ...
4 e-commerce tips for small businesses
A positive experience can contribute to brand loyalty. We offer e-commerce tips for small businesses to p...