No longer can marketers rely on traditional segmentation methods to determine consumer buying behaviors and preferences. Consumers of today are breaking free from demographic categorization through buying products and having experiences that speak to them on a personal level.
This Blue Paper® explores this movement, known as post-demographic consumerism, and discusses how consumer demographics aren’t as reliable a segment as they once were. In addition, it discusses how this trend has evolved, and what marketers and entrepreneurs can do to keep pace.
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