4imprint, LLC

| Updated: January 14, 2021

Data plays a critical role in every company. It explores marketing trends and helps determine what customers want and need. But presenting data can be a challenge. After all, slide presentations, speeches and emailed reports aren’t always that exciting. Use these tips and presentation giveaways to help your data create the impact it deserves.


Grab their attention

Your goal is to use data to explain your ideas or position, but first you need to capture their attention. Start your presentation with a shocking statistic, amusing anecdote or a story with emotional appeal, and you’ll have an easier time keeping the audience’s attention when you move on to the numbers. You can also use a promotional gift to get things started. Offer a Foam Airplane Flyer to your audience and explain how the ideas in your presentation will help the company take flight. A Mood Pencil can be an eye-catching way to bring up the topic of improving customer happiness.


Start at the end

Once you’ve captured your audience’s attention, start with the most important part of your data: your conclusions. By beginning with your findings or action items, you can prevent your audience from losing focus (and stop them from reading ahead to get to the most important information). Presentation giveaways can also help you drive home your most critical points. A Wi-Fi Smart Bulb Socket or pad of sticky notes with a crucial statistic or idea will remind them of the ‘light-bulb’ moments of your presentation.


Choose the right chart

When it comes to data, organization is key. One perfectly chosen chart can turn columns of confusing data into a snapshot anyone can understand at a glance. Not sure what kind of chart to use? Here are some options to consider:

Pie charts

Great for simple ideas like percentage results, such as 51 percent Yes and 49 percent No.

Bar graphs

Work best for direct comparisons like X vs Y vs Z.

Line graphs

Ideal to show time series data, such as usage or growth over a 12-month period.

Scatter plots

Used for correlations of ideas, such as height and weight.


Use colour

Colour can be used to guide people to the most crucial information on the page or slide. It also helps make an important fact or critical stat stand out. For example, if you’re comparing your company to businesses in a series of charts, use your brand colours to represent your company on the charts. It raises visual interest and makes the ideas easier to follow. You can also use colourful swag. If your data shows your company is first in the industry for your products or services, a promotional gift in your brand colors like a baseball cap can help celebrate and share that fact.


Get your data seen

Great data helps your company make better decisions. These tips and presentation giveaways will help every important data point stand out.