An overall consumer desire to simplify life has led more people to pay for the convenience subscription-based services offer. In fact, a recent May 2015 report indicated that 18 percent of consumers buy products by subscription and the number is growing. This growth has tremendous appeal as a business model, offering better predictability for revenue forecasting and a consistent revenue stream.
This Blue Paper® will review the pros and cons of a subscription-based service business model and offer how-to’s to getting started. Entrepreneurs and established businesses alike can provide ongoing fee-based services or products to meet the consumer demand and generate recurring revenue.