Amie shares ...

Influencer marketing for nonprofits: How to choose the right influencers

Influencer marketing for nonprofits provides a host of benefits to your organization. Check out 5 ideas o...

Andrea writes ...

Influencer marketing for nonprofits: How to choose the right influencers – Canada

Influencer marketing for nonprofits helps grow your supporters and further your nonprofit. Discover 5 ide...

Anne shares ...

amplify®: Do good, feel great

From shared exposure to boosting loyalty, there are countless benefits of cause marketing. We share a few...

Jayne discusses ...

5 easy steps to re-engage people with your email

Get back in touch with your customer list. These re-engagement strategies for email subscribers will help...

Pam describes ...

5 easy steps to re-engage people with your email – Canada

Just because people subscribe to your emails doesn’t mean they read them. Re-engage the people on your ...

Andrea digs ...

amplify®: Continuing connections

Knowing how to maintain customer relationships is critical for building your business. We offer tips on s...

Jason discusses ...

4 budget-friendly ideas to promote your products or services

Facing a few budget challenges in 2022? There are many inexpensive business promo solutions and giveaways...

Danielle discusses ...

4 budget-friendly ideas to promote your products or services – Canada

Have you found your company is tasked to do more with less? We offer inexpensive solutions, plus budget g...

Josh suggests ...

5 touch-free trade show display ideas – Canada

Want to grab attention at a trade show while minimizing contact?

Sarah recommends ...

5 touch-free trade show display ideas

Trying to catch attention at a show when everyone is in hands-off mode can be a challenge. We offer hands...

Dan likes ...

How to use the AIDA funnel to convert leads into customers

The AIDA funnel provides you with more control over potential customers’ paths as they make their way f...

Kelsey discusses ...

How to use the AIDA funnel to convert leads into customers – Canada

The AIDA funnel makes converting potential leads into paying customers a faster and smoother process. We ...

Amanda writes ...

How to get sales leads: 5 alternative ways to fill your funnel

Many businesses are thinking beyond traditional trade shows for finding new customers. We offer five crea...

Tiffany discusses ...

How to get sales leads: 5 alternative ways to fill your funnel – Canada

Many businesses are moving beyond traditional trade shows for ways to get new sales leads.

Whitney chooses ...

How to start a small business blog

Did you know businesses with blogs get 55% more web traffic? We share tips on how to start a small busine...

Sam describes ...

6 tips on how to start a small business blog – Canada

Companies with blogs get 126% more leads. We share tips on how to start a small business blog, including ...

Beyond hello and a handshake: How to network effectively

Networking can help you make connections with prospective clients. The latest edition of our Blue Papers...

Tyler chooses ...

How to Impress with Creative Business Cards

Unique business card ideas for leaving an unforgettable impression at trade shows, in the office or on th...

Amy writes ...

Personalize the customer journey for a smooth ride down the sales funnel – Canada

Customers come to your business at every possible point in the sales funnel, from “just browsing” to ...

Elizabeth describes ...

Personalize the customer journey for a smooth ride down the sales funnel

Customers come to your business at every possible point in the sales funnel, from “just browsing” to ...

Sarah recommends ...

Trade show follow-up trends 2019

While 2/3 of organizations attend to generate leads and 1 in 5 go to close sales, this research finds tra...

Amie suggests ...

Rugby team tackles recruitment challenge with top promotional giveaways

The University of Wisconsin Oshkosh Women’s Rugby Club was facing a major challenge: They needed to rec...

How to keep customers flowing through your sales pipeline

Everyone wants to make more sales. This Blue Paper walks you through the sales pipeline process for both ...

Shaun digs ...

amplify: Get more referrals with marketing giveaways

If you’re looking to up your referral game, here are some helpful ideas, important statistics and a gre...

Sherry discusses ...

4 tips to promote local tourism

Tourism creates jobs, revenue and civic pride. Discover 4 ways to promote tourism, including using touris...

Mark suggests ...

4 tips to promote local tourism – Canada

Tourism has the potential to create both jobs and revenue. Explore 4 ways to promote tourism, including u...

Adam discusses ...

Marketing your small business to a big-city audience

In a big city, residents are inundated with lots of messages every day. Stand out with these city marketi...

Brian discusses ...

Marketing your small business to a big-city audience – Canada

Residents of urban areas are inundated with lots of marketing messages every day. Use these tips and smal...

Amanda recommends ...

Grow your business relationships

We all know finding new customers is an essential component to successful business growth. But how do we ...

Brian suggests ...

5 money-saving tips for entertaining clients

Entertaining clients doesn't have to empty your organization's wallet. These tips, from setting a budget ...

Tiffany describes ...

5 money-saving tips for entertaining clients – Canada

Try these budget-friendly ways to entertain clients with inexpensive gifts.

Reach customers year-round with promotional gift items

Marketing is all about building relationships. In this Blue Paper, we share how to use promotional gift i...

Molly likes ...

Three Ways to Use Storytelling in Your Communications – Canada

Storytelling is a great way for the public sector to demonstrate transparency and communicate impact. Lea...

Adam suggests ...

Three benefits of sponsoring community sports teams

Sponsorships can help boost your bottom line. Learn how you healthcare organization can benefit from spon...

Zach suggests ...

Three benefits of sponsoring community sports teams – Canada

Is your healthcare organization sponsoring a local team? Learn how sponsorships can help your bottom line...

Tiffany discusses ...

Skip the Discounts: 5 Alternatives to Building Customer Loyalty – Canada

Your most loyal customers are responsible for more than half of your company’s sales. Learn how to use ...

Becky suggests ...

4 unique ways to use promotional umbrella giveaways

Umbrella giveaways are popular, useful and get impressions. Beyond shielding from the sun and rain, here ...

Becky discusses ...

6 promotional items under $1 to help generate leads

If you have a small marketing budget, choose promotional items under $1. These inexpensive giveaways get ...

Sarah recommends ...

Get to the Core of Your Organization’s Values

Core business values are an important part of a business’ culture. This article explores the importance...

Amy discusses ...

Get to the Core of Your Organization’s Values – Canada

Core business values are an important part of a business’ culture. This article explores the importance...

Adam digs ...

How to Give Your Trade Show Display Booth a Refresh

How long have you used the same trade show exhibit? If it’s been a while, consider refreshing your trad...

Andrea discusses ...

How to Become a Pet Friendly Community – Canada

Is your city pet friendly? Become a pet friendly community by welcoming new pets, providing plenty of out...

Kathi describes ...

Must-Have Technology for Trade Show Travel

The average trade show traveler will venture 400 miles to attend an exhibit. This article explores top te...

Danielle likes ...

Make your Mark with these Business Card Alternatives

Eighty-eight percent of business cards get tossed in the trash. Explore several business card alternative...

Amber shares ...

Attention-Winning Booth Display Ideas

Check out these attention-winning booth display ideas to promote your agency at your next job fair, busin...

Adam suggests ...

Office Moving

This Blue Paper explores the benefits of office moving, the latest office design ideas and why a business...

Sarah recommends ...

How to Get Referrals From Customers

Discover how to get referrals by improving client relationships.

Becky writes ...

How promotional products work

Wondering how well promotional products work? These 5 jaw-dropping facts will show you just how effective...

Alexis writes ...

Customer Loyalty Programs

Learn about customer loyalty programs to help your small business increase sales, enhance reputation and ...

Andrea describes ...

How to use Instagram in government

Learn to use Instagram in government and offers practical applications, such as using it to share, define...