Jayne writes ...

Webinar presentation tips for more informative and engaging gatherings

Make your online gathering one for the books. Offer great information—and keep your audience focused an...

Barb recommends ...

Webinar presentation tips for more informative and engaging gatherings – Canada

Effective webinars can be online gatherings everyone will remember. Share great information while keeping...

Mark suggests ...

6 ideas for how to get the best hybrid event sponsors – Canada

The right sponsorships are key to a hybrid event’s success. We offer tips and ideas for finding the bes...

Ray discusses ...

6 ideas for how to get the best hybrid event sponsors

Hybrid events offer greater reach, better attendance and flexibility for your company and attendees. Chec...

Meghan discusses ...

How to make your virtual event a smashing success

Virtual events done right can increase attendance and produce a good ROI. We offer ideas on how to make y...

Shaun writes ...

How to make your virtual event a smashing success – Canada

Make your company’s virtual event the highlight of the year. We offer ideas on how to make your virtual...

Whitney discusses ...

e-Books 101: How to create and distribute e-books to better nurture leads

An e-book can be the perfect way to warm up leads before a trade show and keep the conversation going aft...

Sarah recommends ...

Capture attention and engage with mobile exhibits

Try a mobile exhibit to engage more with your audience, generate leads and boost sales. We offer ideas on...

Alexis describes ...

How to boost virtual event audience engagement

Not sure how to get attendees to tune in and engage during your virtual event? We offer virtual event aud...

Carla suggests ...

How to boost virtual event audience engagement – Canada

Keep attendees talking with each other and visiting booths at your upcoming virtual event. We offer easy ...

Carrie describes ...

Product launch ideas to propel sales at the next trade show

Help your great new project get discovered at the next trade show with these product launch ideas. Includ...

Erika writes ...

4 trade show marketing trends for the new year

As a trade show exhibitor, you’re likely on the hunt for new trade show marketing ideas.

Shaun describes ...

4 trade show marketing trends for the new year – Canada

We’re sharing some of the most popular trade show trends, along with the best trade show giveaways, tha...

Amy recommends ...

Tips to make the most of your trade show experience

Make every minute count. Check out these tips and trade show promotional items to build important connect...

Becky describes ...

Tips to make the most of your trade show experience – Canada

Trade shows are busy and allow only a short opportunity to meet new clients. Hand out trade show giveaway...

Sarah likes ...

Best travel tools for your trade show team

As your team heads across the country to introduce your products and services to potential customers, use...

Amy describes ...

Best travel tools for your trade show team – Canada

According to a recent 4imprint survey, more than 50% of companies that attend trade shows go to six or mo...

How to choose the best trade show giveaways for your next event

Promotional products start conversations with potential clients. Discover the top trade show giveaways to...

Kristi describes ...

Get results with guerilla marketing for trade shows

If you want to make a big impression with a limited budget, try these guerrilla marketing ideas for trade...

Lia writes ...

Get results with guerilla marketing for trade shows – Canada

If you want to make a big impression with a limited budget, try these guerrilla marketing ideas for trade...

Kristi shares ...

2019 Trade Show Follow-Up Trends – New Research from 4imprint

Research finds two-thirds of organizations track leads with business cards. One in 12 do lead follow-up w...

Becky likes ...

Promotional toys for your kids at heart

The term “trade show” sounds very grown-up.

Sara chooses ...

Company apparel to up your cool factor

Your brand not the button-down type? Company apparel that has a cool, laid-back vibe is a great fit. Chec...

Gina writes ...

How to make your first trade show a success

Are you thinking about adding trade shows to your sales and marketing mix?

Gail describes ...

How to make your first trade show a success – Canada

Are you thinking about adding trade shows to your sales and marketing mix? Consider this: A whopping 99% ...

Success stories: Follow-up trade show swag ideas that got results

It’s sometimes difficult to know which trade show gifts work. Get trade show swag ideas from companies ...

Robert recommends ...

Promotional fanny pack uses to rock your next trade show – Canada

A lot of trade show attendees travel many kilometres. Treat guests visiting from afar with a travel-frien...

Angie suggests ...

Follow-up tools to turn trade show prospects into customers

According to a survey performed by 4imprint®, 76% of companies attend trade shows to generate leads.

Amy discusses ...

Follow-up tools to turn trade show prospects into customers – Canada

With the help of these four tools—and some memorable giveaways—you can connect with your leads and tu...

Angie discusses ...

Turn information into interaction with experiential marketing

Trade shows are often crowded with booths, so making yours stand out is key.

Adam suggests ...

Turn information into interaction with experiential marketing – Canada

Trade shows are often crowded with booths, so making yours stand out is key.

Alysia shares ...

Snag valuable face time in a digital world

More than 4 billion people across the globe use the internet. In the United States, there are an estimate...

Amy discusses ...

Snag valuable face time in a digital world – Canada

More than 4 billion people across the globe use the internet. In Canada, 76 percent of the population use...

Sarah recommends ...

Make connections with trade show giveaways

Face-to-face meetings are few and far between, yet trade shows provide a perfect opportunity to connect. ...

Shaun discusses ...

Custom trade show displays that will turn heads

Sarah, 4imprint’s authority on all things trade show, shares expert tips plus custom trade show display...

Brian digs ...

The 10 best trade show giveaways according to exhibit insiders

The right promo item will work during and after the expo. Here are the best trade show giveaways to help ...

Cory writes ...

Raise your trade show banner high and get seen! – Canada

Trying to capture the attention of attendees in such a small timeframe might seem difficult. But with the...

Amy describes ...

Raise your trade show banner high and get seen!

With just three seconds to capture the attention of everyone passing by, you’ll need some stand-out tra...

Tiffany suggests ...

Business giveaway ideas that will get your logo seen

Logos are typically the most recognized part of a business.

Andrea writes ...

Business giveaway ideas that will get your logo seen – Canada

An easily identifiable visual should remind people what your organization does and what you stand for.

Alexis shares ...

Companies use trade shows to build connections, according to the latest issue of amplify®

Almost four out of five exhibitors use trade shows as an opportunity to build relationships, according to...

Sarah recommends ...

amplify: Building relationships at trade shows

A recent 4imprint® survey found one of the top three reasons to attend trade shows is to generate sales ...

Rebecca recommends ...

Creative trade show display ideas that will get people to stop

Just about every person who passes your booth at a trade show is a potential customer.

Andrea recommends ...

Creative trade show display ideas that will get people to stop – Canada

Stand apart from competitors with creative trade show display ideas and you’ll be sure to stop potentia...

Sarah writes ...

The best trade show giveaway ideas to entice attendees

Popular trade show giveaway ideas, like toys and games, can entice attendees to stop at your booth. Read ...

Pam shares ...

4imprint releases 2018 Trade Show Sales Survey eBook

Did you know Twenty-nine percent of respondents attend 11 or more trade shows per year? This new eBook ca...

Expert sales training techniques that will step up your game

Making sales is key to staying in business. Our Blue Paper offers proven sales training techniques and tr...

Casey likes ...

5 tips to achieve healthcare trade show success

Is your organization looking to participate in a trade show? Check out these helpful tips that include ch...

Matt describes ...

Effective Trade Show Planning Part 6 – Post Show

Trade show appearances require a lot of time, money and effort on your part. Make the most of this invest...

Andy suggests ...

Build brand awareness with memorable trade show bags

Impress your customers by giving them trade show bags full of branded swag.