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Make a showstopping impression with promotional table covers – Canada

Help make your event booth stand out from the crowd by using the perfect promotional table cover. We offe...

Alysia describes ...

Make a showstopping impression with promotional table covers

Promotional table covers grab attention at trade shows and events. We offer ideas to help choose the perf...

Andrea writes ...

Make a memorable brand impression with experience gifts – Canada

Experience gifts are an up-and-coming way to show appreciation. Try one of these trade show gift ideas to...

Zach describes ...

Make a memorable brand impression with experience gifts

Experience gifts are the gifts that keep on giving. If you’re looking to make recipients happy by givin...

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How to use Beacon Technology at a Trade Show

This article explores ways to use beacon technology at a trade show to increase engagement, map the trade...

Anne describes ...

How to prepare for your best mobile roadshow – Canada

Instead of asking customers to come to you, take your brand directly to them with a mobile roadshow. We o...

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How to prepare for your best mobile roadshow

A mobile roadshow takes your brand directly to your target audience. We offer suggestions to help plan an...

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How to plan for a trade show, no matter your budget – Canada

Your team can draw big crowds even on a small budget. We discuss how to plan for a trade show using fewer...

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How to plan for a trade show, no matter your budget

Make a bang at your next trade show, no matter your budget. We discuss how to plan for a trade show to he...

Gail describes ...

How to make your first trade show a success – Canada

Are you thinking about adding trade shows to your sales and marketing mix? Consider this: A whopping 99% ...

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How to make your first trade show a success

Are you thinking about adding trade shows to your sales and marketing mix?

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How to make the most of a small trade show booth – Canada

Capture your audience’s attention, even when you have a small trade show booth. We offer suggestions su...

Rebecca discusses ...

How to make the most of a small trade show booth

Attract attention and get more qualified leads regardless of your trade show booth’s size. We offer ide...

Amy describes ...

How to make an impression with your trade show exhibit

This enewsletter will offer four tips on making a positive impression with your trade show exhibit by eng...

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How to Give Your Trade Show Display Booth a Refresh

How long have you used the same trade show exhibit? If it’s been a while, consider refreshing your trad...

How to choose the best trade show giveaways for your next event

Promotional products start conversations with potential clients. Discover the top trade show giveaways to...

Shaun suggests ...

How to choose the best trade show giveaways for your audience

Entice prospects and improve recall with the right promo item, for the right person, at the right time. W...

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How to Carry Out Trade Show Planning for Sure-Fire Success

Is trade show planning a challenge for your team? A thorough trade show planning checklist helps makes pr...

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How to boost virtual event audience engagement – Canada

Keep attendees talking with each other and visiting booths at your upcoming virtual event. We offer easy ...

Alexis describes ...

How to boost virtual event audience engagement

Not sure how to get attendees to tune in and engage during your virtual event? We offer virtual event aud...

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How event giveaways open doors for people affected by mental illness

NAMI Billings supports individuals and families affected by mental illness. They use event giveaways to b...

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High-Impact Tradeshows: How to stand out in a crowd

Here are a few tradeshow tips and tools that will get your name to the top of their call-back list.

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Helpful tips and unique trade show giveaways to make a connection – Canada

The majority of people who attend trade shows come with buying power. Draw in more leads with these valua...

Gina writes ...

Helpful tips and unique trade show giveaways to make a connection

Build a presence they can’t ignore. These valuable tips and unique trade show giveaway ideas will draw ...

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Go beyond the booth: A quick guide to seminar hosting – Canada

We've put together sales presentation tips and trade show swag ideas to help you be a success.

Amanda shares ...

Go beyond the booth: A quick guide to seminar hosting

Try our sales presentation tips, paired with the best trade show swag ideas, to attract attention to your...

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Get your team thinking creatively for future trade show ideas – Canada

If your team is trying to come up with trade show exhibit ideas so your business can stand out, we offer ...

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Get your team thinking creatively for future trade show ideas

A creative trade show exhibit helps generate more sales and leads because it stands out. We offer 5 ideas...

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Get results with guerilla marketing for trade shows – Canada

If you want to make a big impression with a limited budget, try these guerrilla marketing ideas for trade...

Kristi describes ...

Get results with guerilla marketing for trade shows

If you want to make a big impression with a limited budget, try these guerrilla marketing ideas for trade...

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Get noticed with the best trade show giveaways

Want to catch attention at a trade show? Choose from these best trade show giveaways. Each popular item i...

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Follow-up tools to turn trade show prospects into customers – Canada

With the help of these four tools—and some memorable giveaways—you can connect with your leads and tu...

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Follow-up tools to turn trade show prospects into customers

According to a survey performed by 4imprint®, 76% of companies attend trade shows to generate leads.

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Finding success with trade shows

This article offers tips for newbies on finding success with trade shows. Tips include developing checkli...

Expert sales training techniques that will step up your game

Making sales is key to staying in business. Our Blue Paper offers proven sales training techniques and tr...

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Effective Trade Show Planning Part 6 – Post Show

Trade show appearances require a lot of time, money and effort on your part. Make the most of this invest...

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Effective Trade Show Planning Part 5 – At The Show

Today is the day and it’s your time to shine! The time spent on the fast-paced expo floor can not only ...

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Effective Trade Show Planning Part 4 – Prep and Pack

Focusing on prep and packing for your trade show now can help avoid costly mistakes later.

Sarah recommends ...

Effective Trade Show Planning Part 3 – Finalize Plans

Text First impressions are important—especially on the fast-paced expo floor. Taking ample time to trai...

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Effective Trade Show Planning Part 2 – Start Shopping Around

Start shopping around and reap the benefits of planning ahead. 3 to 6 months out is ideal for choosing ho...

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Effective Trade Show Planning Part 1 – Set Your Trade Show Strategy

Trade shows are great opportunities for networking and marketing your organization. But it’s a serious ...

Maria writes ...

e-Books 101: How to create and distribute e-Books to better nurture leads – Canada

When leads want in-depth info, you can use e-books to educate and nudge them closer to the sale. We offer...

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Data collection pro-tips to create better lead connections

While making an initial contact is essential for a relationship, following up is even more critical.

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Custom trade show displays that will turn heads

Sarah, 4imprint’s authority on all things trade show, shares expert tips plus custom trade show display...

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Creative trade show display ideas that will get people to stop – Canada

Stand apart from competitors with creative trade show display ideas and you’ll be sure to stop potentia...

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Creative trade show display ideas that will get people to stop

Just about every person who passes your booth at a trade show is a potential customer.

Suzanne describes ...

Create stunning displays with foil event balloons

Event balloons aren’t just for parties and graduations. Create stunning displays for your storefront, t...

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Company logo trade show apparel to up your cool factor

If your brand is not the button-down type, company logo apparel with a cool, laid-back vibe is a great fi...

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Companies use trade shows to build connections, according to the latest issue of amplify®

Almost four out of five exhibitors use trade shows as an opportunity to build relationships, according to...

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Capture attention and engage with mobile exhibits

Try a mobile exhibit to engage more with your audience, generate leads and boost sales. We offer ideas on...