Your trade show is quickly approaching and will be here before you know it. The 1-3 month mark is the ideal time for finalizing plans. Jen, 4imprint’s trade show manager, is back to share what can be checked off your to-do list including: Travel arrangements, follow-up materials, scheduling client dinners and getting staff feeling—and looking—ready. Watch our short video to help your trade show be a success!
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Transcript
Right before your event what you probably want to do on your list of things to do is take care of your follow-up. So your post-show information is ready to go right when you get back.
Plan your travel arrangements early enough. So you know where you’re going, your staff knows where you’re going and you get the best bang for your dollar that way as well. Making sure that your staff is comfortable with where they’re going and how they’re getting their is important because everyone’s comfort level is a little different.
Training your staff is very important. You want to take ample time to do that. If you rush it too much you’re going to have people that don’t really know what to do or what to say. You want people to be comfortable and be themselves but know what they’re talking about. You get a small, 30-second window sometimes. If your staff doesn’t know what they’re talking about or they’re nervous, you’re not going to make the best of your situation.
Sometimes you have the opportunity to set up meetings ahead of time, some dinner reservations with clients or customers or potential customers. Make sure people have allotted that time because when you’re at the event, it goes so fast. And if it’s not scheduled ahead of time, you end up not having enough time to meet with the people that you really intended to.
Dress for success. And the best way to do that is with logoed apparel. If you order this ahead of time you’ll have plenty of time to make sure sizes fit everyone and that the look is professional for your team.