4imprint, LLC

| Updated: January 04, 2023 3 min read

Sometimes you have to think outside the box—or the button-down—when it comes to company logo trade show apparel.

Besides looking great, creating a cool, trendy look for those working your trade show booth has a number of benefits. It helps identify staff as belonging to your company, and a look that represents your brand can help you better connect with customers and build relationships.

For example, if your customers are typically more casual, have your staff reflect that by forgoing the traditional button-down or polo. Show off a stylish vibe at your next event with these fresh trade show apparel ideas.


Denim won’t give you the blues

A classic look with a modern update, these on-point Denim Jackets for women or men keep staff looking sharp.

Denim Jacket – Ladies’ | Cool company apparel from 4imprint.Denim Jacket – Men’s| Company apparel from 4imprint.


Combine this trendy trade show apparel with jeans to create a fashion-forward denim-on-denim look. These jackets are great for creative companies. Embroider them with your logo and let staff add their own touches to show their personalities.

Burnside® for the win

The Burnside brand is designed for those who want the most up-to-the-minute look. It’s an ideal choice to capture the fashion-aware attention of Millennials.


Burnside Chambray Shirt - Ladies' | 4imprint company apparel. Burnside Chambray Shirt - Men's | 4imprint company apparel.


Show passersby that your company is up-to-date by outfitting your staff in the Burnside® Chambray Shirt for women and men. This style, coined by The Wall Street Journal® as a “weekend to boardroom classic,” is not only fashionable but also comfortable and easy to care for.

Pull together a combination look with the Burnside Yarn-Dyed Flannel Shirt and Burnside Puffer Vest to create a cozy yet fashionable appearance that works both indoors and out.

Burnside Yarn-Dyed Flannel ShirtBurnside Puffer Vest | 4imprint company apparel.


A vision in plaid

People are embracing the classic look of plaid, from scarves to socks to shirts. That may explain why the Plaid Flannel Shirt for men or women is currently so popular.

Plaid Flannel Shirt - Men's | Company apparel from 4imprint.Plaid Flannel Shirt – Ladies’ | Company apparel from 4imprint.


This cool company-logoed apparel is a perfect fit for fashionable retailers. Its crisp appearance, plus your logo on the chest, shows booth visitors you’re on-trend and ready to do business.


Bring on the layers of colorful T-shirts

Add to your look with layers. The Gildan® Softstyle T-Shirt and the Bella+Canvas Tri-Blend T-Shirt, both available in men’s and ladies’ styles, add a pop of color to match or complement your brand, giving booth visitors one more way to remember you. Layer this on-trend trade show apparel under denim jackets or vests for a different look.

Gildan Softstyle T-ShirtBella+Canvas Tri-Blend T-Shirt | Cool company apparel from 4imprint.


A jacket that’s the bomb

The Independent Trading Co.® Lightweight Bomber Jacket is a great look, no matter the weather. The jacket is ideal for achieving that business-casual look with an outdoor feel.

Independent Trading Co. Lightweight Bomber Jacket | 4imprint company apparel.


Stand out in a crowd with company logo apparel for trade shows

Try some of these out-of-the-button-down options when you’re hunting for a fresh trade show look. This cool company-logoed apparel will help you share the spirit of your brand.

Sara Mckone

Sara Mckone

Sara is 4imprint’s Senior Category Manager for apparel, and she has been with 4imprint for 20 years. Sara’s keen sense of style keeps her tuned in to the most-popular apparel brands and trends. She writes about the hottest promotional apparel on the market.

Read More by: Sara