amplify®: How to differentiate your brand from competitors
Wondering how to differentiate your brand from its competitors? Two organizations highlight their unique ...
4 e-commerce tips for small businesses
A positive experience can contribute to brand loyalty. We offer e-commerce tips for small businesses to p...
4 e-commerce tips for small businesses – Canada
Your website, return policies and interactions with customers can impact their loyalty to your brand. We ...
How to increase transactions using promotional marketing giveaways
Marketing giveaways can be the secret sauce to highly effective transactional marketing. We offer ideas t...
How to increase transactions using promotional marketing giveaways – Canada
Transactional marketing can put you on the fast track to skyrocketing sales. We offer ideas on ways to us...
Cross-promotional partnerships (with promotional giveaway ideas and more)
Easily gain multiple new customers by creating the right cross-promotional partnerships. We offer helpful...
Cross-promotional partnerships (with promotional giveaway ideas and more) – Canada
Cross-promoting with another brand can be fun, easy and well worth your time. We offer ways to make cross...
Captivating contests and prizes to engage your audience – Canada
Everyone loves a good contest. Vying for an exciting prize and working to win a competition engages your ...
Captivating contests and prizes to engage your audience
Boost audience interaction, increase conversions and gain more exposure by holding fun contests. We offer...
How to make the most of hybrid events – Canada
With current limitations on in-person events, creating a hybrid event can expand your audience—to anywh...
How to make the most of hybrid events
When your audience can’t come to you, you can combine the elements of physical and virtual trade shows ...
Trade show alternatives that reach beyond the exhibit floor – Canada
Trade show alternatives give you the opportunity to share products and capture sales leads even when even...
Trade show alternatives that reach beyond the exhibit floor
When the show can’t go on, find new ways to bring your products and services to your customers using tr...
5 types of videos perfect for your small business
If you’re looking to implement video marketing, these 5 types of videos, along with small business prom...
5 types of videos perfect for your small business – Canada
Video is a powerful tool to connect with and sell to customers.
5 content marketing strategies to boost engagement
If you're one of the many organizations already engaged in content marketing, you may be looking for some...
5 content marketing strategies to boost engagement – Canada
This article offers five new ways to market your content, plus some promotional giveaway ideas to support...
Co-marketing: The smart strategy to expand your reach!
Businesses are always looking for ways to stretch their marketing dollars while reaching new customers.
Co-marketing: The smart strategy to expand your reach! – Canada
Co-marketing can help with both. It involves building strategic partnerships with businesses that are rel...
#SwaggingRights Campus Village
A marketing need + happenstance = a unique advertising partnership. See how Campus Village in East Lansin...
How to strengthen your brand with local marketing
Your brand is more than the products you sell, it’s how the public perceives your company. Create stron...
5 helpful online appeal tips for every nonprofit
Increase donations and recruit volunteers with stand-out digital promotions. Use these tips, and promotio...
5 helpful online appeal tips for every nonprofit – Canada
A successful digital ad campaign can bring big results. Follow these steps to snag the online audience wi...
Effective Trade Show Planning Part 2 – Start Shopping Around
Start shopping around and reap the benefits of planning ahead. 3 to 6 months out is ideal for choosing ho...
Make marketing magic with these 4 fundamentals
In this Marketing 101 Blue Paper we go back to the basics and uncover tips to make magical marketing appe...
amplify: Mergers and Acquisitions
October 2016 was the busiest month in history for domestic mergers and acquisitions. Build brand loyalty ...
The Science of Successful Brand Storytelling in Marketing
When it comes to successful Brand storytelling in marketing, there is a proven science. This Blue Paper w...
Three Ways to Use Storytelling in Your Communications – Canada
Storytelling is a great way for the public sector to demonstrate transparency and communicate impact. Lea...
The best outdoor promotional items for outdoor events
With people out and about all summer long at festivals, fairs and picnics, see how to boost your brand wi...
Three benefits of sponsoring community sports teams
Sponsorships can help boost your bottom line. Learn how you healthcare organization can benefit from spon...
Three benefits of sponsoring community sports teams – Canada
Is your healthcare organization sponsoring a local team? Learn how sponsorships can help your bottom line...
Skip the Discounts: 5 Alternatives to Building Customer Loyalty
For small businesses, offering discounts and rebates can be a double-edged sword.
Skip the Discounts: 5 Alternatives to Building Customer Loyalty – Canada
Your most loyal customers are responsible for more than half of your company’s sales. Learn how to use ...
Make the most of your trade show experience
With 41 percent of B2B marketing budgets going to trade shows, there’s no room for error. Learn how to ...
Make the most of your trade show experience – Canada
With 41 percent of B2B marketing budgets going to trade shows, there’s no room for error. Learn how to ...
4 unique ways to use promotional umbrella giveaways
Umbrella giveaways are popular, useful and get impressions. Beyond shielding from the sun and rain, here ...
Tips for selecting the best parade giveaways and ideas
Make your organization the star of the parade with show-stopping parade giveaways. Here’s how to find p...
6 promotional items under $1 to help generate leads
If you have a small marketing budget, choose promotional items under $1. These inexpensive giveaways get ...
3 ways to drive engagement with 360 video marketing
Are you looking to drive engagement and wow visitors while at your next trade show or event? Try adding 3...
3 ways to drive engagement with 360 video marketing – Canada
Are you looking to drive engagement and wow visitors while at your next trade show or event? Try adding 3...
The best trade show giveaways to keep your brand front and centre
For what’s trending in trade show promo items that keep your brand front and centre with customers, loo...
Get to the Core of Your Organization’s Values
Core business values are an important part of a business’ culture. This article explores the importance...
Get to the Core of Your Organization’s Values – Canada
Core business values are an important part of a business’ culture. This article explores the importance...
How to Become a Pet Friendly Community – Canada
Is your city pet friendly? Become a pet friendly community by welcoming new pets, providing plenty of out...
Must-Have Technology for Trade Show Travel
The average trade show traveler will venture 400 miles to attend an exhibit. This article explores top te...
How to Encourage Carpooling in Your Community
Ride sharing affords passengers with flexibility and the ability to be productive during the commute. In ...
How to Find Your Social Mission
Being a socially responsible business doesn’t just feel good; it’s also good for your bottom line. Le...
How to Find Your Social Mission – Canada
Being a socially responsible business doesn’t just feel good; it’s also good for your bottom line. Le...
Make your Mark with these Business Card Alternatives
Eighty-eight percent of business cards get tossed in the trash. Explore several business card alternative...
How to Carry Out Trade Show Planning for Sure-Fire Success
Is trade show planning a challenge for your team? A thorough trade show planning checklist helps makes pr...