4imprint, LLC

| Updated: February 15, 2023

Festivals. Fairs. Picnics. Parades. Warm weather brings out the masses, so this is the perfect time to host outdoor events, which are great ways to find your target audience. Adding outdoor promotional items to your event can amplify attendees’ excitement, especially if you’re catering to a specific crowd. Check out these tips for reeling them in!


Use colorful outdoor event tents to attract attention

Outdoor event tents are attractive and purposeful outdoor promotional items.

Nothing works better to catch someone’s eye (and provide some cooling shade) than an outdoor event tent flanked by outdoor promotional banners. Tent options include solid-color canopies and those with a full-color imprint. If you’re looking for an all-in-one outdoor event solution, pick up an outdoor event tent kit. It includes a sharp-looking logoed event tent and a folding table with a matching cover for a striking, unified look.

Want to dress up that outdoor event tent? Put up a full-color zipper wall with a custom design. Finish the look with tall, attention-grabbing sail sign banners.


Turn onlookers into participants with promotional sunglasses

Outdoor promotional items, like branded sunglasses, will turn visitors passing by your tent into leads. Nine out of ten people who receive promotional products are able to recall the branding, so you’ll generate both name recognition and goodwill.

Use the outdoors as inspiration for your sunglass giveaways. Get creative and hand out in-demand promotional styles like trendy woodgrain and rainbow. Your personalization will be instantly recognizable.


Help outdoor event attendees beat the heat with “cool” giveaways

If the weather is just a little too warm, separate your brand from others with a simple hand fan or visor to help people beat the heat. Want to give a useful keepsake (PDF) they can use over and over? A branded logoed bottle of sunscreen on a carabiner is a convenient way to keep people safe in the summer sun—day after day.


Use outdoor promotional items to engage and reward participants

Turn leads into prospective customers by offering them an in-booth activity related to your product or service. If you’re a massage therapist, offer 5-minute chair massages. If you’re a financial institution, play a game to show people how much they can save with your services. If you are a nonprofit organization, challenge visitors to answer questions about your services.

Reward participants with outdoor promotional products like comfort grip sports bottles. They’ll help keep people cool and hydrated and put your brand in their hands. The custom side pocket sportpacks are highly desirable at outdoor events when people want free hands to eat, take pictures or clap along with the music.

83% of promotional product recipients will do business with the advertiser.

Warm-weather events are the perfect chance to boost your brand because attendees are usually relaxed and in a good mood. This is the time to reel in prospective customers with great outdoor promotional items that will help them remember you. Research finds 83% of swag recipients are more likely to do business with the advertisers on products. They’ll get people talking about your brand long after the party is over!