According to an article published by the National Alliance for Youth Sports®, investing in local community sports is a savvy business practice that can score big benefits. Jackie Fast, sponsorship manager and managing director at U.K.-based firm Slingshot, explains, “Sponsorship is a mutually beneficial relationship.” The team benefits from goods and services received while the sponsor gains “brand awareness, showcasing opportunities, customer loyalty, lead generation and goodwill.”
Score big with these sponsorship benefits
- Boost brand awareness: The opportunities are endless when it comes to building brand awareness through sponsorship. Be seen by countless people when your logo is on field signage, game tickets, team websites and social media. Gain even more impressions when your company name is printed on jerseys and caps that are worn on and off the field.
- Increase customer loyalty: Did you know sponsorship can actually improve brand loyalty? According to Repucom (purchased in 2016 by Nielsen®), half of rugby fans were more likely to choose products from official Rugby World Cup® partners over rival brands. Another study found that 7 in 10 NASCAR® fans were loyal to the sport’s brand sponsors. On a smaller scale, local dental offices, chiropractors and clinics can foster loyalty through local team sponsorships. Be sure to advertise your sponsorship by imprinting your logo on seat cushions, Hand Clappers and rally towels.
- Showcase social responsibility: Sponsoring a local team is seen as a gesture of goodwill within the community. Would-be patrons may remember your brand as a socially responsible organization next time they’re in the market for a healthcare provider. Keep your business name top of mind with imprinted sports-themed hot/cold packs or handy first-aid kits. These are useful at events and at home for post-game care.
Supporting local teams is great for the community and your organization’s bottom line. Throw in a few promotional products to leave a lasting impression and victory will be yours!
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