What is geo fencing and how does it apply to healthcare? – Canada
This article answers the question, what is geo fencing and offers healthcare providers tips on using it t...
Trade show alternatives that reach beyond the exhibit floor – Canada
Trade show alternatives give you the opportunity to share products and capture sales leads even when even...
Trade show alternatives that reach beyond the exhibit floor
When the show can’t go on, find new ways to bring your products and services to your customers using tr...
Tips for selecting the best parade giveaways and ideas
Make your organization the star of the parade with show-stopping parade giveaways. Here’s how to find p...
Three Ways to Use Storytelling in Your Communications – Canada
Storytelling is a great way for the public sector to demonstrate transparency and communicate impact. Lea...
Three benefits of sponsoring community sports teams – Canada
Is your healthcare organization sponsoring a local team? Learn how sponsorships can help your bottom line...
Three benefits of sponsoring community sports teams
Sponsorships can help boost your bottom line. Learn how you healthcare organization can benefit from spon...
The Science of Successful Brand Storytelling in Marketing
When it comes to successful Brand storytelling in marketing, there is a proven science. This Blue Paper w...
The best trade show giveaways to keep your brand front and centre
For what’s trending in trade show promo items that keep your brand front and centre with customers, loo...
The best outdoor promotional items for outdoor events
With people out and about all summer long at festivals, fairs and picnics, see how to boost your brand wi...
Skip the Discounts: 5 Alternatives to Building Customer Loyalty – Canada
Your most loyal customers are responsible for more than half of your company’s sales. Learn how to use ...
Skip the Discounts: 5 Alternatives to Building Customer Loyalty
For small businesses, offering discounts and rebates can be a double-edged sword.
Promotional Products Work 10th Edition
4imprint Customers tell you how they have used promotional products to grab attention, grow their busines...
Promoting Healthcare Apps
This article offers tips on promoting healthcare apps to connect with patients, take appointments, educat...
Must-Have Technology for Trade Show Travel
The average trade show traveler will venture 400 miles to attend an exhibit. This article explores top te...
Moleskine: Make the “write” impression with notebook giveaways
Moleskine notebook giveaways from 4imprint are a great promotional choice when you are looking to make ju...
Market segmentation
Is your small business looking for ways to increase profits, reduce costs and effectively reach the custo...
Make your Mark with these Business Card Alternatives
Eighty-eight percent of business cards get tossed in the trash. Explore several business card alternative...
Make the most of your trade show experience – Canada
With 41 percent of B2B marketing budgets going to trade shows, there’s no room for error. Learn how to ...
Make the most of your trade show experience
With 41 percent of B2B marketing budgets going to trade shows, there’s no room for error. Learn how to ...
Make marketing magic with these 4 fundamentals
In this Marketing 101 Blue Paper we go back to the basics and uncover tips to make magical marketing appe...
How to use Instagram in government
Learn to use Instagram in government and offers practical applications, such as using it to share, define...
How to use Beacon Technology at a Trade Show
This article explores ways to use beacon technology at a trade show to increase engagement, map the trade...
How to strengthen your brand with local marketing
Your brand is more than the products you sell, it’s how the public perceives your company. Create stron...
How to make the most of hybrid events – Canada
With current limitations on in-person events, creating a hybrid event can expand your audience—to anywh...
How to make the most of hybrid events
When your audience can’t come to you, you can combine the elements of physical and virtual trade shows ...
How to make an impression with your trade show exhibit
This enewsletter will offer four tips on making a positive impression with your trade show exhibit by eng...
How to increase transactions using promotional marketing giveaways – Canada
Transactional marketing can put you on the fast track to skyrocketing sales. We offer ideas on ways to us...
How to increase transactions using promotional marketing giveaways
Marketing giveaways can be the secret sauce to highly effective transactional marketing. We offer ideas t...
How to Get Referrals From Customers
Discover how to get referrals by improving client relationships.
How to Find Your Social Mission – Canada
Being a socially responsible business doesn’t just feel good; it’s also good for your bottom line. Le...
How to Find Your Social Mission
Being a socially responsible business doesn’t just feel good; it’s also good for your bottom line. Le...
How to Encourage Carpooling in Your Community
Ride sharing affords passengers with flexibility and the ability to be productive during the commute. In ...
How to Carry Out Trade Show Planning for Sure-Fire Success
Is trade show planning a challenge for your team? A thorough trade show planning checklist helps makes pr...
How to Become a Pet Friendly Community – Canada
Is your city pet friendly? Become a pet friendly community by welcoming new pets, providing plenty of out...
How promotional products work
Wondering how well promotional products work? These 5 jaw-dropping facts will show you just how effective...
Get to the Core of Your Organization’s Values – Canada
Core business values are an important part of a business’ culture. This article explores the importance...
Get to the Core of Your Organization’s Values
Core business values are an important part of a business’ culture. This article explores the importance...
Effective Trade Show Planning Part 2 – Start Shopping Around
Start shopping around and reap the benefits of planning ahead. 3 to 6 months out is ideal for choosing ho...
Cross-promotional partnerships (with promotional giveaway ideas and more) – Canada
Cross-promoting with another brand can be fun, easy and well worth your time. We offer ways to make cross...
Cross-promotional partnerships (with promotional giveaway ideas and more)
Easily gain multiple new customers by creating the right cross-promotional partnerships. We offer helpful...
Co-marketing: The smart strategy to expand your reach! – Canada
Co-marketing can help with both. It involves building strategic partnerships with businesses that are rel...
Co-marketing: The smart strategy to expand your reach!
Businesses are always looking for ways to stretch their marketing dollars while reaching new customers.
Captivating contests and prizes to engage your audience – Canada
Everyone loves a good contest. Vying for an exciting prize and working to win a competition engages your ...
Captivating contests and prizes to engage your audience
Boost audience interaction, increase conversions and gain more exposure by holding fun contests. We offer...
amplify®: How to differentiate your brand from competitors
Wondering how to differentiate your brand from its competitors? Two organizations highlight their unique ...
amplify: Mergers and Acquisitions
October 2016 was the busiest month in history for domestic mergers and acquisitions. Build brand loyalty ...
6 promotional items under $1 to help generate leads
If you have a small marketing budget, choose promotional items under $1. These inexpensive giveaways get ...
5 types of videos perfect for your small business – Canada
Video is a powerful tool to connect with and sell to customers.
5 types of videos perfect for your small business
If you’re looking to implement video marketing, these 5 types of videos, along with small business prom...