4imprint, LLC

For small businesses, offering discounts and rebates can be a double-edged sword. The practice can help attract new customers, clear out seasonal merchandise and increase cash flow. But some worry that it may also affect customer loyalty, perceived value and profitability.

Goodbye discounts, hello small business promotional products
Small business owners can find a balance by using giveaways instead of discounts. Giveaways are an effective way to promote a new product or service while attracting new customers and expanding your marketing reach. Here are some ways to use giveaways instead of discounts:

Discounts aren’t the only way to drum up business. Small business giveaways can help boost your bottom line and help ensure long-term success. Try some of these tips and see what works best for your business.


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