4imprint, LLC

| Updated: June 02, 2021 3 min read

Video is a powerful tool to connect with and sell to customers. In fact, 57% of consumers say that videos give them more confidence to purchase online. If you’re looking to implement video marketing, these 5 types of videos, along with small business promotional items, can help turn your ideas into actions.


Company introduction videos

A customer encountering your business for the first time may not know anything about your company. A short video can be a great way to make a powerful introduction. Create a quick “hi, nice to meet you” video that tells viewers who you are and what you do. Keep it under 2 minutes to grab customers’ attention while getting them excited to try your products or services.

Continue sharing your story by asking for a mailing address at the end of your video. Consider sending viewers a small business promotional item as a reminder of what you do. Do you own a bakery? Send a cupcake stress reliever along with a coupon for a discount or free treat. Offering technical solutions? Mail a webcam privacy cover and an invite for a free demo.


Customer success stories and testimonials

A customer talking about the ways your company helps them succeed can be incredibly impactful. If you have raving fans, ask them for a video review. Create short customer testimonial clips or a longer customer success story to help future customers see the results of partnering with your business. Show clients who are willing to create testimonials how much you appreciate them with a promotional thank-you gift, like this branded fleece jacket.


Explainer videos

Sixty-eight percent of customers say they’d prefer to learn about a product or service by watching a video. That’s more than articles (15%), presentations (4%) and e-books (3%) combined. A video that shares what your products or services do and how they can solve customer pain points will show potential clients how you can make their problems disappear.


Tutorial videos

Customers trying out a new product or service may have questions. And you can answer many of them with an online tutorial. Create simple explainer videos that provide customers the help they need—any time, day or night. If you want to know what questions your customers have, ask your customer service and sales representatives. Or reach out to those who made a recent purchase via email or social media to uncover any unanswered inquiries. Offer a promotional thank-you gift, like a 3-in-1 tumbler, to those who submit their FAQs.


Presentation videos

Giving a presentation at a conference? Running a monthly webinar? Record it and put it online to demonstrate expertise and thought leadership. Or perform live question-and-answer sessions on a hot topic in your industry. Be sure to use small business promotional items to encourage participation. Collect the names and email addresses of everyone who asks a question. Then put them into a prize draw for a cool giveaway, like these wireless sport headphones.


Seeing is believing

Video is a powerful tool that lets customers learn about your company 24 hours a day! So, grab a camera, create some content, and offer those valued viewers small business promotional items as a token of appreciation. Lights, camera, action!