Tiffany suggests ...

Your guide to meaningful small business community involvement – Canada

Engaging with the community helps create connections that can help small businesses thrive. Find out how ...

Pam digs ...

Your guide to meaningful small business community involvement

Engaging with the community helps create connections that can help small businesses thrive. Find out how ...

Zach describes ...

Video testimonials: How to transform current customers into spokespersons – Canada

Video testimonials are an effective tool to grow your clientele. Read how promotional products for small ...

Elizabeth describes ...

Video testimonials: How to transform current customers into spokespersons

Grow your clientele by encouraging current customers to leave video testimonials and thank them for their...

Molly likes ...

Three Ways to Use Storytelling in Your Communications – Canada

Storytelling is a great way for the public sector to demonstrate transparency and communicate impact. Lea...

Zach suggests ...

Three benefits of sponsoring community sports teams – Canada

Is your healthcare organization sponsoring a local team? Learn how sponsorships can help your bottom line...

Adam suggests ...

Three benefits of sponsoring community sports teams

Sponsorships can help boost your bottom line. Learn how you healthcare organization can benefit from spon...

Tiffany recommends ...

Sports team sponsorships score major points for your brand – Canada

When it comes to sponsorship spending in Canada, sports are at the front of the pack.

Andrea recommends ...

Sports team sponsorships score major points for your brand

When it comes to sponsorship spending in the United States, sports take first place.

Angie suggests ...

Smart city initiatives to enhance your community services – Canada

A smart city collects information about residents’ needs and uses technology to better the community’...

Amanda describes ...

Smart city initiatives to enhance your community services – Canada

When it comes to urban areas, smart technology can mean big improvements.

Adam recommends ...

Skills-based volunteering is a nonprofit success secret

Skills-based volunteering can boost your nonprofit’s effectiveness and impact. Use promotional gifts fo...

Meghan digs ...

Resolve to try these 5 healthy habits of successful nonprofits – Canada

At the start of a new year, roughly 3 out of 10 Canadians make New Year’s resolutions. And while resolu...

Amy discusses ...

Resolve to try these 5 healthy habits of successful nonprofits

With a new year around the corner, it’s an ideal time to think about resolutions for even greater succe...

Molly likes ...

Part 2: How to share your volunteer and client stories, part 2

A great story connects the storyteller to the reader, touching their heart with a memorable tale.

Jason discusses ...

Part 2: How to share your volunteer and client stories

A great story connects the storyteller to the reader, touching their heart with a memorable tale.  Shari...

Jason writes ...

Part 1: How to collect volunteer and client stories – Canada

The power of stories lies in the ability to touch the heart. Stories can make us laugh or cry.

Indigo discusses ...

Part 1: How to collect volunteer and client stories

In part one of our two-part series, you’ll learn how, with a little planning and promotional thank-you ...

Jason suggests ...

Keep your school’s community in the loop using PR giveaways

Your community wants to know about the work your students and school are doing. These tips and PR giveawa...

Adam suggests ...

How to use video to create an impactful year-end appeal – Canada

Video is a great way to show impact and encourage a donation. Make video a must in your appeal and promot...

Alysia discusses ...

How to use video to create an impactful year-end appeal

Finish the year on a high note. Make the most of December giving by using video in your year-end appeal. ...

Adam suggests ...

How to rally employees after a rough customer experience – Canada

Negative customer experiences can leave the team feeling down. Learn how to boost employee morale with th...

Amy shares ...

How to rally employees after a rough customer experience

How do you help your team rebound from a poor customer experience that leaves them down and out? Boost em...

Jennifer discusses ...

How to implement a culture of transparency in your marketing – Canada

What do consumers mean when they say they want transparency? According to a study by Sprout Social®, the...

Debra writes ...

How to implement a culture of transparency in your marketing

One recent study showed an impressive 94% of consumers are likely to be loyal to a brand that commits to ...

Matt describes ...

How to effectively communicate about supply chain issues – Canada

Help your business thrive, even in the face of supply chain shortages, with proper customer and staff com...

Jayne discusses ...

How to create loyal customers for life – Canada

Get a band of customer advocates behind your brand and watch your profits skyrocket. We offer 7 helpful i...

Zach writes ...

How to create loyal customers for life

Loyal customers is proven to help grow your business profits. We share 7 ways to transform casual consume...

Cindy shares ...

How to create beneficial community green spaces – Canada

If you’re looking to add a community green space to your neighbourhood, try our ideas on how to create ...

Gail discusses ...

How to create beneficial community green spaces

Community green spaces can help lower stress and boost overall health. We offer ideas on how your agency ...

Yeng describes ...

How to connect with millennial parents – Canada

Every generation has a unique parenting style. These tips and school giveaways will help build better par...

Sarah recommends ...

How to connect with millennial parents

Children of millennials are now entering school in greater numbers. These tips and school giveaways will ...

Daryl describes ...

Four practical steps to fast customer service recovery – Canada

From unhappy customer to loyal brand follower—train your team to handle sticky situations with these pr...

Lia describes ...

Four practical steps to fast customer service recovery

Even the most well-oiled machine can slip up. Transform negatives into positives that create loyal follow...

Alexis likes ...

Finding success with trade shows

This article offers tips for newbies on finding success with trade shows. Tips include developing checkli...

Gina suggests ...

Effective communication strategies to engage parents and teachers – Canada

If everyone spent three minutes reading and responding to each of those emails, they would spend more tha...

Cory describes ...

Effective communication strategies to engage parents and teachers

With all that information, it’s easy for things to slip through the cracks.

Amanda likes ...

Body Camera Pros and Cons

This article discusses body camera pros and cons for government employees who face high-conflict situatio...

Amy writes ...

A digital press kit for your nonprofit

This article discusses using a digital press kit to tell the media your nonprofit organization’s story ...

Jon discusses ...

8 ways to reduce patient wait times – Canada

Utilize technology to reduce patient wait times and improve outcomes. We offer suggestions like providing...

Megan discusses ...

8 ways to reduce patient wait times

Reduced patient wait times can result in improved outcomes. We offer ideas, like using technology to stre...

Karla suggests ...

6 ways to use text messaging for better staff and citizen communication – Canada

Improve staff and citizen communication using text messages. We share 6 ways to use text messaging to con...

Meghan describes ...

6 ways to use text messaging for better staff and citizen communication

Improve staff and citizen communication via texting. We offer 6 ways text messaging can help you connect ...

Callie discusses ...

6 public relations strategies to build a positive image – Canada

Smart public relations strategies can keep public perception positive even in times of crisis. We give si...

Mark discusses ...

6 public relations strategies to build a positive image

Solid public relations strategies help ensure your business stays strong and relevant through thick and t...

Mark describes ...

6 behind-the-scenes content ideas to strengthen customer relationships – Canada

Showcase your brand’s personality, develop deeper customer understanding and build trust by providing e...

Amy likes ...

6 behind-the-scenes content ideas to strengthen customer relationships

Make customers feel special and add a human touch to your brand by offering engaging behind-the-scenes co...

Sandy writes ...

5 ways to learn and benefit from customer reviews – Canada

While positive customer reviews are almost always well-received, even negative reviews can provide benefi...

Maria recommends ...

5 ways to learn and benefit from customer reviews

Your business can benefit in many ways from positive and negative customer reviews. We outline several cu...