Small businesses are vital to local communities. They are responsible for providing 70 percent of jobs and frequently invest money back into the community.
Getting involved in the community is an easy and effective way to market a small business. Volunteering at a local event or sponsoring a community sports team will boost your company’s reputation and earn you extra publicity. Giving back to the community feels good, and it can also boost employee morale.
If you’re looking to become part of your local community, keep reading. We’ve put together some ideas, including how promotional products can help you make a statement.
- Sponsor a local sports team. Both youth and adult teams can benefit from business sponsorships. Offer to cover the cost of team jerseys or hats branded with your logo. Associating your company with community organizations shows you care. For a youth league, parents may appreciate a Stadium Seat Cushion while watching their kids play.
- Join the local chamber of commerce. Being part of your local chamber opens the door for you to network with other area business owners and gain credibility. The public often views chamber members favourably, which can lead to increased sales.
- Start a scholarship. With college and university tuition rising an average of around 3 percent a year, recognizing academic excellence with a scholarship in your company’s name is a thoughtful way to help someone achieve their dreams. A gift of any size is sure to be appreciated, and the community will remember your generosity.
- Champion a local charity. Every nonprofit organization needs money to achieve its goals. You can provide financial support, or set up a volunteer program among your employees. Encourage participants with a small gift, such as a notebook. Branded promotional products can also double as donations. Consider giving logo’d binoculars to a nature preservation or wildlife organization.
- Volunteer your expertise. No matter what line of work you’re in, you have valuable skills that can benefit others. Find ways to share your knowledge, such as writing a newspaper column, demonstrating skills to local Scout groups or teaching young students financial skills at your store. A contractor could hand out tape measures and show students how to properly measure for simple DIY projects, for example.
When residents and other businesses in the community support you, it’s nice to give back by showing them support as well. Using promotional products can help you build lasting connections with the community. There is no limit to the ways you can share your love for your community.