At the start of a new year, roughly 4 out of 10 Americans will be making New Year’s resolutions. And while resolutions can be tough to keep, studies have shown they help people achieve their goals. Almost half of resolution-makers progress toward their goals, compared to 4 percent of those who didn’t make a resolution.
New Year’s resolutions aren’t just for people. They’re for organizations, too. Get inspiration from these five healthy habits of successful nonprofits. Pair them with nonprofit promotional items for a great start to 2019.
- Appreciate people
Your staff, volunteers, social media followers and donors contribute to your organization’s success. Carve out time to thank them, either in person, over the phone, via email or with nonprofit swag. Give away a flashlight to tell supporters they’re the reason your nonprofit shines.
- Dedicate more time to social media
Statistics show that that 21 percent of peer-to-peer fundraising dollars come from click-throughs on social media. Research which platforms your supporters use, develop a content calendar and share more.
- Build relationships
Many people who give money to nonprofits suffer from “donor fatigue”—a feeling that nonprofits only reach out to ask for money.
Alleviate that feeling by sending information and updates to donors throughout the year. Send stories about people affected by your work, photos of projects in progress, and extend invitations to events that don’t come with a plea for funding or a request for volunteers.
Remind them how much you appreciate their support with a photo of your most recent project or event. Include it with a nonprofit promotional item, like a magnetic photo frame. For top-tier donors, consider sending a photo album with pictures representing a goal their donation(s) helped your organization achieve.
- Collaborate and build coalitions
Successful nonprofits know that people achieve more together. Discover other nonprofits that complement yours and partner with them to do even more good through a shared project or event.
- Take time for self-care
Achieving work/life balance is just as important in the nonprofit sector as it is in any other job. Take a vacation, ask for help from coworkers and volunteers to avoid taking on too much work yourself, and make sure staff is cross-trained so work gets done in your absence.
New year, new goals, new achievements
With a new year around the corner, it’s an ideal time to think about resolutions for even greater success in 2019. Pair your resolutions with nonprofit promotional items for a very happy new year.
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