Include safe, contactless marketing in your strategy
Since many in-person events, luncheons and trade shows are on hold, it’s time to incorporate contactles...
In-demand tech swag to boost your marketing promotions
4 ideas for in-demand tech swag to boost your marketing promotions, zap the competition and get the atten...
Improve your workplace with open and transparent communications – Canada
Transparency is key to maintaining a positive business relationship with staff and customers. These four ...
Improve your workplace with open and transparent communications
When trying to effectively communicate with staff and customers, openness and transparency are key. These...
Impress your audience using new promotional items
Using new promotional items is a great way to make an impression, deepen relationships and encourage enga...
How to Use Promotional Giveaway Items in Brand Contests – Canada
From social media to team challenges, contests engage audiences of all ages and demographics. Throw in th...
How to Use Promotional Giveaway Items in Brand Contests
Build excitement and engage fans. These exciting contest ideas and promotional giveaway items are perfect...
How to use event swag to make the event experience more memorable
Hosting a live event is one of the best ways to grow a business. Adding event swag can help you be rememb...
How to use Beacon Technology at a Trade Show
This article explores ways to use beacon technology at a trade show to increase engagement, map the trade...
How to strengthen your brand with local marketing
Your brand is more than the products you sell, it’s how the public perceives your company. Create stron...
How to strengthen relationships using community giveaways
Connecting with your neighbors cultivates trust and loyalty. Use community giveaways to build relationshi...
How to Sneak Activity into Sedentary Work for Healthy Employees
Sitting for long periods is detrimental to employee fitness and health. Learn several ways to sneak activ...
How to put a fresh spin on classic promotional products
Some people hang on to their favorite promo items for more than 11 years. We offer new and memorable ways...
How to pick the best promotional travel mug
With so many promotional travel mug options, how do you decide which one makes the best giveaway? Our com...
How to make your mark with advertising giveaways
Promo items are more memorable than TV, magazine or online ads. In this edition of our Blue Papers®, we ...
How to make the most of hybrid events – Canada
With current limitations on in-person events, creating a hybrid event can expand your audience—to anywh...
How to make the most of hybrid events
When your audience can’t come to you, you can combine the elements of physical and virtual trade shows ...
How to make an impression with your trade show exhibit
This enewsletter will offer four tips on making a positive impression with your trade show exhibit by eng...
How to leverage emerging social media for business – Canada
Being an early adopter of new social platforms can pay off big. Learn about the latest apps to utilize so...
How to leverage emerging social media for business
Reach a new audience—and more customers—by utilizing social media for business. Try these new social ...
How to increase transactions using promotional marketing giveaways – Canada
Transactional marketing can put you on the fast track to skyrocketing sales. We offer ideas on ways to us...
How to increase transactions using promotional marketing giveaways
Marketing giveaways can be the secret sauce to highly effective transactional marketing. We offer ideas t...
How to implement a culture of transparency in your marketing – Canada
What do consumers mean when they say they want transparency? According to a study by Sprout Social®, the...
How to implement a culture of transparency in your marketing
One recent study showed an impressive 94% of consumers are likely to be loyal to a brand that commits to ...
How to host an impressive event with perfect open house giveaways
Leave a lasting impression on everyone who steps through the front door and make your event a success, wi...
How to hook customers with a great brand story – Canada
A great brand story can capture potential customers’ attention and keep them loyal. We offer ideas, lik...
How to hook customers with a great brand story
Gain your audience’s attention and earn their loyalty with a great brand story. We offer ideas, like be...
How to Have a Digital Detox with Office Promotional Items – Canada
Headaches. Dry eye. Poor posture. All this time on screens is having an impact on our workday. Office pro...
How to Have a Digital Detox with Office Promotional Items
Hours in front of screens can cause headaches and eye strain. Use these tips and office promotional items...
How to Give Your Trade Show Display Booth a Refresh
How long have you used the same trade show exhibit? If it’s been a while, consider refreshing your trad...
How to get testimonials to drive business growth – Canada
Quality customer testimonials are an effective way to generate more business. Read tips on how to get tes...
How to get testimonials that drive business growth
Customer testimonials can help build your business. We share tips on how to get testimonials and which cu...
How to deliver data findings for a maximum impact – Canada
Data plays a critical role in every company. It explores marketing trends and helps determine what custom...
How to deliver data findings for a maximum impact
Use these tips and presentation giveaways to help your data create the impact it deserves.
How to Create Remarkable Custom Embroidered Apparel
Custom embroidered apparel makes a brand stand out. See tips for making your personalized embroidery pop!...
How to create loyal customers for life
Loyal customers is proven to help grow your business profits. We share 7 ways to transform casual consume...
How to choose the best promotional apparel for your business
Whether you are buying promotional apparel for employees or customers, these tips will help you choose th...
How to Carry Out Trade Show Planning for Sure-Fire Success
Is trade show planning a challenge for your team? A thorough trade show planning checklist helps makes pr...
How to build brand influence in your industry – Canada
With so many brands vying for customers’ attention, it can be a challenge to stand out among the compet...
How to build brand influence in your industry
From using short video clips to co-branding with a top company, we offer ideas to build brand influence.
How to build a strong business foundation
To build a strong business foundation, it’s important to spend time and energy on marketing, recruitmen...
How to brand packaging to actively promote your business – Canada
Sometimes unconventional methods are the best ways to present your products to customers. Try our creativ...
How to brand packaging to actively promote your business
From simple cardboard boxes to reusable packaging to one-of-a-kind looks. We offer more ideas on how to b...
How thought leadership and training giveaways can build your business
In-person presentations, webinars and training giveaways are great ways to show thought leadership. Thoug...
How storytelling and marketing gifts make your brand memorable – Canada
Building a strong brand reputation in your community starts with the stories you tell. We offer ideas on ...
How promotional products work
Wondering how well promotional products work? These 5 jaw-dropping facts will show you just how effective...
How corporate and nonprofit partnerships build big benefits – Canada
Corporate and nonprofit partnerships create opportunities for your business, charitable organizations and...
How corporate and nonprofit partnerships build big benefits
Corporate and nonprofit partnerships help businesses, charitable organizations and communities succeed. W...
Hot picks for chilly temps: Cold-weather promotional product ideas
Snowball success by warming up customers inside and out. With the help of cold-weather giveaways, recipie...
Home promotional items: Make impressions outside of work – Canada
Your clients don’t have to be at the office to remember your business. We offer ideas to keep you top o...