4imprint, LLC

| Updated: January 14, 2021

If you’ve hosted an open house before, you know the basics: choose your date wisely, offer a special, and showcase your products and services. But for a memorable open house, you’ll want to hand out the best event giveaways to everyone who come through the door. Open houses build buzz about your business and hopefully lead to new sales. Giving guests cool event swag will ensure your event stays in their mind for weeks to come.

Putting time and effort into planning your open house will set you up for success. Decide what you want the event to showcase.  Maybe you want to introduce a new product, or inform customers of a new location you’re opening. Plan activities that focus on your goal and make sure your event giveaways make an impression on all guests.


Pique interest: include cool event swag with your invite

About three weeks before your open house, send out invitations and include a gift to promote your big day. Call current customers to follow up. This will show them your appreciation and encourage them to attend. Give each customer an extra invite so they can give it to a friend or family member.

A staggering number of people, 85 percent, keep promotional products that are useful (PDF).

85 percent of people keep promotional products that are useful.


Send along a promotional product that will be useful at home or in the office. The pocket-sized Memo Book with Pen and Paper includes a calendar that can be referenced daily, along with your brand. For something more unique, choose the Clipster USB Drive. It stores 4GB of files and easily clips on to a keychain, making it easy to transport important files.


Make a stand-out first impression with event giveaways

Studies show that you have seven seconds to make a positive first impression.

You have 7 seconds to make a positive first impression.


Your open house is a quick way to impress new prospects. Greet guests as they walk in the door and introduce yourself. You may only have a minute or two to talk, so make the most of that time by focusing on what your company can do for them. And remember to give them something to make it easy for them to get in touch later.

Our Pocket LED Flashlight is small but makes a big impression. This bright promotional product is sure to shine a light on your brand. Sticky Books are perfect for the office because they help keep desks organized. And you can’t go wrong with branded pens. They’re always a giveaway favourite, and they’re budget-friendly. Try the Krypton Pen or Simplistic Grip Pen and keep your message at their fingertips.

Putting out refreshments and snacks is another great way to make a positive first impression. Plus, having food will keep guests at your open house longer, giving you with more time to network. Serve coffee in an Insulated Paper Travel Cup or cold drinks in a Colourware Paper Cup. Provide a stack of Colourware Beverage Napkins to give your table a professional look. Our Tasty Treats Starburst® and Tasty Treats Tootsie Rolls® make a great sweet snack that can be eaten at the open house or saved for later.


Increase event engagement with social media

Use social media before, during and after your open house to boost attendance and engagement. Almost 80 percent of event planners use social media to promote before and during events.

Nearly 80 percent of event planners use social media for promotion.


Create a Facebook® event and offer a promotional product to everyone who responds. During the event, promote a hashtag and give out cool company swag to those who use it on social media.

Event giveaways with a tech theme will encourage social media engagement. The Louvre Smartphone Wallet and Stand is both useful and budget-friendly. It sticks to the back of a smartphone and holds business cards or a credit card. It also transforms into a stand. There’s no better place to put your company’s phone number than on a smartphone.

Ear buds and speakers are among other best event giveaways for tech-lovers. The Addi Bluetooth® Speaker is sure to pump up the volume and your brand recognition. Its wireless capabilities and small size make it easy to take anywhere. The Ear Buds with Traveler Case allow them to listen to music on the go, making brand impressions along the way.


Stay in touch long after the open house

After the open house ends, be sure to follow-up with all new contacts. In-person meetings are the most valuable, so try to schedule time to get together and discuss your business. If you have time during the event, try to make future appointments with new contacts before they even leave the open house.

The time and effort you put into planning your next open house is sure to pay off when you follow these tips and choose the best event giveaways.

Becky Dillenberg
Becky Dillenberg

Becky is 4imprint’s Marketing Manager for Public Relations and Content, and has been with 4imprint for 12 years. Becky writes about how promotional products can help organizations grow and spread their messages, as well as 4imprint news.

Read More by: Becky

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