Alexis describes ...

How to boost virtual event audience engagement

Not sure how to get attendees to tune in and engage during your virtual event? We offer virtual event aud...

Carla suggests ...

How to boost virtual event audience engagement – Canada

Keep attendees talking with each other and visiting booths at your upcoming virtual event. We offer easy ...

Adam digs ...

How to Give Your Trade Show Display Booth a Refresh

How long have you used the same trade show exhibit? If it’s been a while, consider refreshing your trad...

Amy describes ...

How to make an impression with your trade show exhibit

This enewsletter will offer four tips on making a positive impression with your trade show exhibit by eng...

Rebecca discusses ...

How to make the most of a small trade show booth

Attract attention and get more qualified leads regardless of your trade show booth’s size. We offer ide...

Laura discusses ...

How to make the most of a small trade show booth – Canada

Capture your audience’s attention, even when you have a small trade show booth. We offer suggestions su...

Gina writes ...

How to make your first trade show a success

Are you thinking about adding trade shows to your sales and marketing mix?

Gail describes ...

How to make your first trade show a success – Canada

Are you thinking about adding trade shows to your sales and marketing mix? Consider this: A whopping 99% ...

Anabel chooses ...

How to plan for a trade show, no matter your budget

Make a bang at your next trade show, no matter your budget. We discuss how to plan for a trade show to he...

Matt likes ...

How to plan for a trade show, no matter your budget – Canada

Your team can draw big crowds even on a small budget. We discuss how to plan for a trade show using fewer...

Jason suggests ...

How to prepare for your best mobile roadshow

A mobile roadshow takes your brand directly to your target audience. We offer suggestions to help plan an...

Anne describes ...

How to prepare for your best mobile roadshow – Canada

Instead of asking customers to come to you, take your brand directly to them with a mobile roadshow. We o...

Andy suggests ...

How to use Beacon Technology at a Trade Show

This article explores ways to use beacon technology at a trade show to increase engagement, map the trade...

Zach describes ...

Make a memorable brand impression with experience gifts

Experience gifts are the gifts that keep on giving. If you’re looking to make recipients happy by givin...

Andrea writes ...

Make a memorable brand impression with experience gifts – Canada

Experience gifts are an up-and-coming way to show appreciation. Try one of these trade show gift ideas to...

Andy recommends ...

Make the most of your trade show experience

With 41 percent of B2B marketing budgets going to trade shows, there’s no room for error. Learn how to ...

Amy describes ...

Make the most of your trade show experience – Canada

With 41 percent of B2B marketing budgets going to trade shows, there’s no room for error. Learn how to ...

Danielle likes ...

Make your Mark with these Business Card Alternatives

Eighty-eight percent of business cards get tossed in the trash. Explore several business card alternative...

Alysia discusses ...

Premium perks: create an exclusive experience for your trade show VIPs

Give your top clients a true VIP experience with perks and trade show gifts.

Amanda shares ...

Premium perks: create an exclusive experience for your trade show VIPs – Canada

Providing a VIP experience for top clientele is a hot trend for trade shows. Give your VIPs the red-carpe...

Carrie describes ...

Product launch ideas to propel sales at the next trade show

Help your great new project get discovered at the next trade show with these product launch ideas. Includ...

Amanda suggests ...

Promotional strategies to captivate your trade show audience

If you can, offer product samples to potential buyers so they can try before they buy. In addition to all...

Andy writes ...

Promotional strategies to captivate your trade show audience – Canada

To make the most out of your trade show experience, take time to design a product-promotion strategy that...

Lia likes ...

Promotional toys for your kids at heart

The term “trade show” sounds very grown-up.

Jenn discusses ...

Promotional toys for your kids at heart – Canada

The term “trade show” sounds very grown-up. Subsequently, promotional toys may not be the first thing...

Amy describes ...

Raise your trade show banner high and get seen!

With just three seconds to capture the attention of everyone passing by, you’ll need some stand-out tra...

Cory writes ...

Raise your trade show banner high and get seen! – Canada

Trying to capture the attention of attendees in such a small timeframe might seem difficult. But with the...

Matt discusses ...

Rush promotional products for when you needed it yesterday

While most exhibitors start prepping for a trade show 10 to 12 months in advance, sometimes you don't hav...

Shaun discusses ...

Rush promotional products for when you needed it yesterday – Canada

While most exhibitors start prepping for a trade show 10 to 12 months in advance, sometimes you don’...

Alysia shares ...

Snag valuable face time in a digital world

More than 4 billion people across the globe use the internet. In the United States, there are an estimate...

Amy discusses ...

Snag valuable face time in a digital world – Canada

More than 4 billion people across the globe use the internet. In Canada, 76 percent of the population use...

Zach recommends ...

Sustainable Giveaways and Practices for a Zero Waste Event – Canada

Learn how to eliminate the amount of trash generated at your next trade show by hosting a zero waste even...

Alysia discusses ...

Testing a New Product? Learn How Trade Shows Can Be the Ideal Place

New products require extensive testing before going to market. Learn how trade shows can be the ideal pla...

Adam describes ...

Testing a New Product? Learn How Trade Shows Can Be the Ideal Place – Canada

New products require extensive testing before going to market. Learn how trade shows can be the ideal pla...

Mary suggests ...

The 10 best giveaways for trade shows

Trade shows offer opportunities to connect with high-quality leads and make impressions. Get noticed and ...

Debra shares ...

The 10 best giveaways for trade shows – Canada

The best giveaways for trade shows can help your brand stand out among the competition. We offer ideas to...

Shaun chooses ...

The best tech giveaway ideas for your trade show

According to a 2017 year in review of the promotional products industry, technology holds a lot of power ...

Tiffany discusses ...

The best tech giveaway ideas to wow trade show guests – Canada

According to Statistics Canada’s General Social Survey, Canadians are relying on their tech gadgets mor...

Jon describes ...

Tips to make the most of your trade show experience – Canada

Trade shows are busy and allow only a short opportunity to meet new clients. Hand out trade show giveaway...

Tiffany shares ...

Tired of Counting Sheep? Strategies for Sound Sleeping On the Road

Quality sleep is critical for overall health and performance. Choose gifts for business travellers that c...

Mae writes ...

Tired of Counting Sheep? Strategies for Sound Sleeping on the Road

Quality sleep is critical for overall health and performance. Choose gifts for business travelers that wi...

Barb describes ...

Trade show lighting ideas that will make your exhibit shine

Creative trade show lighting can attract attention, stimulate the senses and create good feelings about y...

Gail discusses ...

Trade show lighting ideas that will make your exhibit shine – Canada

Attract more visitors by using creative trade show lighting at your booth.

Gina recommends ...

Travel tips to make their next business trip take off with ease

Last year, Americans took 462 million domestic business trips.

Amanda describes ...

Travel tips to make your next business trip take off with ease – Canada

Canadian travellers took 35.1 million domestic business trips in 2016, an increase of 5.7 percent over th...

Angie discusses ...

Turn information into interaction with experiential marketing

Trade shows are often crowded with booths, so making yours stand out is key.

Adam suggests ...

Turn information into interaction with experiential marketing – Canada

Trade shows are often crowded with booths, so making yours stand out is key.

Jayne writes ...

Webinar presentation tips for more informative and engaging gatherings

Make your online gathering one for the books. Offer great information—and keep your audience focused an...

Barb recommends ...

Webinar presentation tips for more informative and engaging gatherings – Canada

Effective webinars can be online gatherings everyone will remember. Share great information while keeping...

Tiffany discusses ...

Your timeline to planning a successful trade show exhibit

Are you planning to exhibit your business or services at a show in the near future? Set up for success wi...