We live in a digital world. More than 4 billion people across the globe use the internet. In the United States, there are an estimated 230 million smartphone users. And 77 percent of Americans have at least one social media profile. Yet we still value face-to-face interactions, which makes the trade show floor a profitable place to conduct business.
In a study about face-to-face marketing, 8 in 10 trade show attendees rated in-person interaction as very or extremely important. And another report found that 65 percent of exhibitors attend trade shows to see current clients. Make sure you get valuable face time at your next event with these tips and top trade show giveaways that will have people lining up to meet you.
How to get face time at a trade show
- Send the right people: Your booth staffers should be well-versed in your products or services and have the authority to conduct business on behalf of your company. Whether you send your CEO or a top sales exec, choose representatives who will stand out, make eye contact and seek opportunities to meet attendees. Those skilled at forging relationships will help your brand and your bottom line shine.
- Provide special pricing: Eighty-one percent of trade show attendees have the authority to buy. Why not offer special event-only pricing to draw potential clients to your booth? Whether you offer a percent off, a discount on set-up fees, or free shipping, these perks can draw a crowd. Mail a postcard before the show to promote your special deal. Brainstorm trade show giveaway ideas. A branded Popsockets® Phone Stand or flashlight power bank is a perfect way to thank those who take you up on the offer.
- Offer a premium gift: Offering top prospects a premium gift if they pay you a visit is a great way to earn a face-to-face meeting. Mail them a branded coffee mug and an invite to join you for a cup of joe at the show. Let them know a portable coffee maker is waiting for them as a thank-you for stopping by.
- Deliver an experience: Eighty-four percent of brands leverage the power of experiential marketing to provide memorable, in-person interactions. And about 41 percent of consumers say events and experiences are the best way to help them understand product benefits (versus 26 percent who named online advertising and social media). Plus, experiences are a great way to draw a crowd. Host a guest speaker and arrange for a personal introduction—or better yet, the opportunity to have their picture taken in a photo booth. Photo strip frames make great keepsake gifts. Or provide opportunities to interact with your brand or products using virtual reality; then send each guest home with a pair of VR glasses.
Regardless of how you get face time at your next trade show, don’t overlook the opportunity to meet prospects in person. Use these tips and top trade show giveaways to leave a lasting impression.