Storytelling strategies to make your brand’s story a best-seller

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PR practitioners have a toolbox full of storytelling strategies. This Blue Paper provides narration tips and PR giveaways tha...

The surprising power of thank-you gifts for customers

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Thank-you gifts for customers improve client loyalty. This Blue Paper helps you pick the right time and the right gift to mak...

Choose wisely: The power colours can have on your brand identity

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Colour can be an influential, yet overlooked, part of your brand. Read more for a closer look at the science behind colour ch...

How to strengthen your brand with local marketing

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Your brand is more than the products you sell, it’s how the public perceives your company. Create strong brand awareness in...

Awards and recognition for employees to bring out the best in your team

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Awards and recognition for employees not only help staff feel good about themselves—they make them better employees. Worker...

How thought leadership and training giveaways can build your business

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In-person presentations, webinars and training giveaways are great ways to show thought leadership. Thought leadership is a s...

How to use event swag to make the event experience more memorable

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Hosting a live event is one of the best ways to grow a business. Adding event swag can help you be remembered after every gat...

Creative leave-behind ideas to get ahead in business

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Leave-behinds provide potential customers with the information they need to keep your brand top of mind. Make sure they remem...

Expert sales training techniques that will step up your game

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Making sales is key to staying in business. Our Blue Paper offers proven sales training techniques and training giveaways any...

How to keep customers flowing through your sales pipeline

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Everyone wants to make more sales. This Blue Paper walks you through the sales pipeline process for both customers and sales ...