Customer education—the marketing strategy that makes the grade

Education is a powerful way to market. Offer your customers a chance to learn and enjoy major benefits. Use business marketin...

Sherry shares ...

Does My Business Need an App?

Wondering whether you need a mobile app for your business? In this Blue Paper, learn the pros and cons of building an app, pl...

Chee recommends ...

Platform Overload—Choosing the Right Social Media Sites for Business

Social media for companies—it’s often difficult to choose where to put your efforts. Check out 5-step guide to get you st...

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Graphic Design

This Blue Paper explores why visuals matter to marketing, teaches best practices for graphic design and presents a collection...

Casey suggests ...

Li-Fi Technology

This Blue Paper explores the origins of Li-Fi technology, how it works, its benefits and applications, drawbacks to Li-Fi & w...

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Employee Advocacy

This Blue Paper explores employee advocacy, including its benefits, administration of an employee advocacy program, case stud...

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Digital Marketing for Small Business

This Blue Paper provides the basics on digital marketing for small business, including websites, email marketing, social medi...

Zach describes ...

Social Customer Service

This Blue Paper explores why customers love social customer service through messaging and how brands can master social custom...

Amy discusses ...

Understanding Ad Blockers

Internet users are saying “no” to online advertising.

Sarah recommends ...

Audience Intent Marketing

This Blue Paper explores audience intent marketing, how to discover audience intent from Web search and what content best ali...