Graphic Design
This Blue Paper explores why visuals matter to marketing, teaches best practices for graphic design and presents a collection of free and low-cost graphic design tools.
Li-Fi Technology
This Blue Paper explores the origins of Li-Fi technology, how it works, its benefits and applications, drawbacks to Li-Fi & what’s next for this technology.
Employee Advocacy
This Blue Paper explores employee advocacy, including its benefits, administration of an employee advocacy program, case studies and employee advocacy best practices.
Holacracy®
This Blue Paper explores how Holacracy works, why it’s challenging to implement and best practices for adopting the practice.
Digital Marketing for Small Business
This Blue Paper provides the basics on digital marketing for small business, including websites, email marketing, social media, Google My Business and pay-per-click adver...
Social Customer Service
This Blue Paper explores why customers love social customer service through messaging and how brands can master social customer care.
Audience Intent Marketing
This Blue Paper explores audience intent marketing, how to discover audience intent from Web search and what content best aligns which each intent type.
Marketing Attribution
This Blue Paper explores marketing attribution and how it contributes to optimized marketing budgets. Various marketing attribution methods are discussed.
Text Analytics
This Blue Paper discusses text analytics, what it is and why it matters. The paper also analyzes different types of text analytics and vendors.