How to help employees transition from peer to team leader

In this edition of our Blue Papers®, we share the benefits of having an employee transition from peer to team leader and how...

Beyond hello and a handshake: How to network effectively

Networking can help you make connections with prospective clients. The latest edition of our Blue Papers® discusses how to n...

How to hold more productive meetings

Get more done in less time. Our latest Blue Papers® edition provides tips on how to hold more productive meetings. Bonus—Y...

Ready, set, revenue: Tips for selling promotional products

Selling promotional products lets you engage with supporters, raise funds and increase visibility of your organization. We ha...

Build big business benefits with company community service

Caring for your community has big benefits. See how to build company community involvement to benefit employees and capture c...

Trending giveaways to help you kick off the new year

Stay on top of business trends to keep your brand current. Trending giveaways in technology and sustainability will make an i...

Healthy giveaways to get your wellness program moving

Wellness programs make for healthier employees and bottom lines. These healthy giveaways and tips will help staff move toward...

How to choose the best trade show giveaways for your next event

Promotional products start conversations with potential clients. Discover the top trade show giveaways to bring crowds to you...

Defend your team with these tips and safety incentive gifts

Safety programs protect your staff—and your bottom line. These tips, along with safety incentive gifts, will help you build...

Custom work uniforms: Find the perfect fit for your brand

Custom work uniforms can tell people about your business at a glance. This Blue Papers® edition offers tips on selecting uni...

Success stories: Follow-up trade show swag ideas that got results

It’s sometimes difficult to know which trade show gifts work. Get trade show swag ideas from companies that successfully fo...

Share the new you with branded promotional items

Ready to rebrand? Find out how to be successful in this latest Blue Papers® edition. We offer tips and branded promotional i...

Customer education—the marketing strategy that makes the grade

Education is a powerful way to market. Offer your customers a chance to learn and enjoy major benefits. Use business marketin...

Boost team spirit with team-building gifts

A strong team spirit builds a better company. These tips and team-building gifts will help you take team camaraderie and coll...

Find your best fit—interview tips and employee recruitment giveaways

Trying to select the perfect job candidate? These interview techniques and employee recruitment giveaways will help your comp...

How to make your mark with advertising giveaways

Promo items are more memorable than TV, magazine or online ads. In this edition of our Blue Papers®, we help you select the ...

Embrace and build employees’ personal brands to strengthen yours

Your employees’ personal brands can affect your company’s brand—for the better. See how their content and branded givea...

Helpful tips and outdoor giveaways make planning outside events a breeze

Head to the great outdoors for a memorable company meeting or event. These helpful tips and outdoor giveaways will bring a br...

Foster a successful environment with personal and professional development

Build up employees with professional opportunities and personal development gifts—they set a strong foundation for your bus...

Amber discusses ...

It’s a marketing remix: Classic marketing Ps with an updated twist

The first family of marketing Ps has grown. Our newest Blue Paper will tell you how marketing swag and the new marketing mix ...

Listen up! Tips and training giveaways to master effective listening.

Effective listening improves communication, rapport and retention. Promote better communication among team members with train...

Storytelling strategies to make your brand’s story a best-seller

PR practitioners have a toolbox full of storytelling strategies. This Blue Paper provides narration tips and PR giveaways tha...

The surprising power of thank-you gifts for customers

Thank-you gifts for customers improve client loyalty. This Blue Paper helps you pick the right time and the right gift to mak...

Choose wisely: The power colours can have on your brand identity

Colour can be an influential, yet overlooked, part of your brand. Read more for a closer look at the science behind colour ch...

How to strengthen your brand with local marketing

Your brand is more than the products you sell, it’s how the public perceives your company. Create strong brand awareness in...