Zach suggests ...

Market segmentation

This market segmentation Blue Paper outlines how organizations can increase profits, lower costs, develop content marketing.

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Millennials

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Millennials are our future business leaders. This generation’s workforce attitudes and offers tips to assist them in personal development.

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Brand loyalty

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This Blue Paper discusses brand loyalty and offers a three-part approach for organizations looking to enhance their branding.

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Google shopping

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This paper discusses the pros and cons of Google Shopping online and offers retailers tips on campaign setup, management, measurement and more.

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Coworking

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What you get is an explosion of innovation and creativity, if coworkers are to be believed the overall culture in the workplace can improve.

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Using Ethics in the Workplace

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This paper discusses the history of the honor code and offers organizations a four-step guide to instill honor and ethics in the culture of the workplace.

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Digital Asset Management

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The many digital files flowing through most organizations makes them hard to find. Understanding this emerging technology is important.

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Personas

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Personas can help your business identify who your customers are, and to create our proper business planning.

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Mining for Bitcoins

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This Blue Paper examines how it works, its pros and cons, and how companies can start accepting bitcoins and understand this emerging technology.

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Voice of the Customer

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4imprint’s Blue Paper, Voice of the Customer: Marketing Mind Reading at its best discusses combining and using customer feedback to improve organizations.

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