Gail writes ...

Text Analytics

This Blue Paper discusses text analytics, what it is and why it matters. The paper also analyzes different types of text anal...

Amanda recommends ...

5 free Google tools for data-driven decision making

This Blue Paper explores free Google tools that improve business planning. Tools include Forms, Fusion Tables, Trends, Correl...

Amy describes ...

Subscription-based Services

This Blue Paper features the rise of subscription-based services as business planning.

Zach suggests ...

Market segmentation: Target your most valuable customers

This market segmentation Blue Paper outlines how organizations can increase profits, lower costs and develop content marketin...