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Text Analytics

This Blue Paper discusses text analytics, what it is and why it matters. The paper also analyzes different types of text anal...

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5 free Google tools for data-driven decision making

This Blue Paper explores free Google tools that improve business planning. Tools include Forms, Fusion Tables, Trends, Correl...

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Beyond demographic segmentation: The changing face of consumerism

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Memetics

If you aren’t sure how to define a meme on social media, then you probably aren’t aware of memetics, either, memetics is ...

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Get growing: The role of nonprofit capital campaigns

Get valuable tips on how to begin and run a successful nonprofit capital campaign to help your nonprofit organization grow.

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Online best practices: Social media policies for employees

Today, appropriate social media usage is a must. Find out how to implement a social media policy for employees to ensure exce...

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Plan, promote and party: A beginner’s guide to planning and promoting internal company events

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