Success stories: Follow-up trade show swag ideas that got results

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It’s sometimes difficult to know which trade show gifts work. Get trade show swag ideas from companies that successfully fo...

Share the new you with branded promotional items

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Ready to rebrand? Find out how to be successful in this latest Blue Papers® edition. We offer tips and branded promotional i...

Customer education—the marketing strategy that makes the grade

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Education is a powerful way to market. Offer your customers a chance to learn and enjoy major benefits. Use business marketin...

Boost team spirit with team-building gifts

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A strong team spirit builds a better company. These tips and team-building gifts will help you take team camaraderie and coll...

Find your best fit—interview tips and employee recruitment giveaways

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Trying to select the perfect job candidate? These interview techniques and employee recruitment giveaways will help your comp...

How to make your mark with advertising giveaways

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Promo items are more memorable than TV, magazine or online ads. In this edition of our Blue Papers®, we help you select the ...

Embrace and build employees’ personal brands to strengthen yours

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Your employees’ personal brands can affect your company’s brand—for the better. See how their content and branded givea...

Helpful tips and outdoor giveaways make planning outside events a breeze

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Head to the great outdoors for a memorable company meeting or event. These helpful tips and outdoor giveaways will bring a br...

Foster a successful environment with personal and professional development

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Build up employees with professional opportunities and personal development gifts—they set a strong foundation for your bus...

Amber discusses ...

It’s a marketing remix: Classic marketing Ps with an updated twist

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The first family of marketing Ps has grown. Our newest Blue Paper will tell you how marketing swag and the new marketing mix ...