Creating referral marketing strategies that work

Referral marketing strategies help increase traffic to your business. Learn effective ways to boost both ...

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Platform Overload—Choosing the Right Social Media Sites for Business

Social media for companies—it’s often difficult to choose where to put your efforts. Check out 5-step...

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Making a Career Change

This Blue Paper explores the questions to ask when making a career change, what it takes to win career ch...

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Employee Advocacy

This Blue Paper explores employee advocacy, including its benefits, administration of an employee advocac...

Tiffany writes ...

Influencer Marketing

This Blue Paper discusses influencer marketing, its evolution and ways in which entrepreneurs can tap inf...

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Beyond demographic segmentation: The changing face of consumerism

This Blue Paper discusses going beyond traditional demographic segmentation to better understand consumer...