Make marketing magic with these 4 fundamentals

In this Marketing 101 Blue Paper we go back to the basics and uncover tips to make magical marketing appear. (Hint: Personali...

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Platform Overload—Choosing the Right Social Media Sites for Business

Social media for companies—it’s often difficult to choose where to put your efforts. Check out 5-step guide to get you st...

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Graphic Design

This Blue Paper explores why visuals matter to marketing, teaches best practices for graphic design and presents a collection...

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Employee Advocacy

This Blue Paper explores employee advocacy, including its benefits, administration of an employee advocacy program, case stud...

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Digital Marketing for Small Business

This Blue Paper provides the basics on digital marketing for small business, including websites, email marketing, social medi...

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Understanding Ad Blockers

Internet users are saying “no” to online advertising.

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Live Streaming

This Blue Paper provides ideas and tips for businesses to get started in live streaming, an exciting new content marketing op...

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Digital Magazines

This Blue Paper discusses the digital magazine, its history, current trends and design considerations, and tips with this eme...

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Beyond demographic segmentation: The changing face of consumerism

This Blue Paper discusses going beyond traditional demographic segmentation to better understand the behaviors and better you...

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Market segmentation: Target your most valuable customers

This market segmentation Blue Paper outlines how organizations can increase profits, lower costs and develop content marketin...