How to help employees transition from peer to team leader

In this edition of our Blue Papers®, we share the benefits of having an employee transition from peer to team leader and how...

Beyond hello and a handshake: How to network effectively

Networking can help you make connections with prospective clients. The latest edition of our Blue Papers® discusses how to n...

How to hold more productive meetings

Get more done in less time. Our latest Blue Papers® edition provides tips on how to hold more productive meetings. Bonus—Y...

Ready, set, revenue: Tips for selling promotional products

Selling promotional products lets you engage with supporters, raise funds and increase visibility of your organization. We ha...

Build big business benefits with company community service

Caring for your community has big benefits. See how to build company community involvement to benefit employees and capture c...

Trending giveaways to help you kick off the new year

Stay on top of business trends to keep your brand current. Trending giveaways in technology and sustainability will make an i...

Healthy giveaways to get your wellness program moving

Wellness programs make for healthier employees and bottom lines. These healthy giveaways and tips will help staff move toward...

How to choose the best trade show giveaways for your next event

Promotional products start conversations with potential clients. Discover the top trade show giveaways to bring crowds to you...

Defend your team with these tips and safety incentive gifts

Safety programs protect your staff—and your bottom line. These tips, along with safety incentive gifts, will help you build...

Custom work uniforms: Find the perfect fit for your brand

Custom work uniforms can tell people about your business at a glance. This Blue Papers® edition offers tips on selecting uni...

Success stories: Follow-up trade show swag ideas that got results

It’s sometimes difficult to know which trade show gifts work. Get trade show swag ideas from companies that successfully fo...

Share the new you with branded promotional items

Ready to rebrand? Find out how to be successful in this latest Blue Papers® edition. We offer tips and branded promotional i...

Customer education—the marketing strategy that makes the grade

Education is a powerful way to market. Offer your customers a chance to learn and enjoy major benefits. Use business marketin...

Boost team spirit with team-building gifts

A strong team spirit builds a better company. These tips and team-building gifts will help you take team camaraderie and coll...

Find your best fit—interview tips and employee recruitment giveaways

Trying to select the perfect job candidate? These interview techniques and employee recruitment giveaways will help your comp...

How to make your mark with advertising giveaways

Promo items are more memorable than TV, magazine or online ads. In this edition of our Blue Papers®, we help you select the ...

Embrace and build employees’ personal brands to strengthen yours

Your employees’ personal brands can affect your company’s brand—for the better. See how their content and branded givea...

Helpful tips and outdoor giveaways make planning outside events a breeze

Head to the great outdoors for a memorable company meeting or event. These helpful tips and outdoor giveaways will bring a br...

Foster a successful environment with personal and professional development

Build up employees with professional opportunities and personal development gifts—they set a strong foundation for your bus...

Amber discusses ...

It’s a marketing remix: Classic marketing Ps with an updated twist

The first family of marketing Ps has grown. Our newest Blue Paper will tell you how marketing swag and the new marketing mix ...

Listen up! Tips and training giveaways to master effective listening.

Effective listening improves communication, rapport and retention. Promote better communication among team members with train...

Storytelling strategies to make your brand’s story a best-seller

PR practitioners have a toolbox full of storytelling strategies. This Blue Paper provides narration tips and PR giveaways tha...

The surprising power of thank-you gifts for customers

Thank-you gifts for customers improve client loyalty. This Blue Paper helps you pick the right time and the right gift to mak...

Choose wisely: The power colours can have on your brand identity

Colour can be an influential, yet overlooked, part of your brand. Read more for a closer look at the science behind colour ch...

How to strengthen your brand with local marketing

Your brand is more than the products you sell, it’s how the public perceives your company. Create strong brand awareness in...

Awards and recognition for employees to bring out the best in your team

Awards and recognition for employees not only help staff feel good about themselves—they make them better employees. Worker...

How thought leadership and training giveaways can build your business

In-person presentations, webinars and training giveaways are great ways to show thought leadership. Thought leadership is a s...

How to use event swag to make the event experience more memorable

Hosting a live event is one of the best ways to grow a business. Adding event swag can help you be remembered after every gat...

Creative leave-behind ideas to get ahead in business

Leave-behinds provide potential customers with the information they need to keep your brand top of mind. Make sure they remem...

Expert sales training techniques that will step up your game

Making sales is key to staying in business. Our Blue Paper offers proven sales training techniques and training giveaways any...

How to keep customers flowing through your sales pipeline

Everyone wants to make more sales. This Blue Paper walks you through the sales pipeline process for both customers and sales ...

Make your next trade show appearance work for you

Trade shows are the place to gain new leads, network or introduce your product to potential clients. With the right amount of...

Effective change-management techniques for your organization

Change is inevitable, but it can also be stressful and expensive. Manage any changes going on in your company by making sure ...

Creating referral marketing strategies that work

Referral marketing strategies help increase traffic to your business. Learn effective ways to boost both experience-based and...

Swag bags for events make a long-lasting impression

These six tips on creating swag bags for events can help you select the best bag and the ideal swag to make your event and yo...

Tips for Building Successful Teams

Successful companies are composed of strong teams. Encourage your teams to achieve common goals with these current trends, ti...

Best promotional items of 2018: Achieve your marketing goals with these tips and trending promotional products

A new year brings new opportunities. Make this year's marketing plan a strong one with help from the latest tips and the best...

Data-driven marketing strategies steer you toward success

Improve your strategic marketing planning process by using data and the latest promotional products. Here’s how you can hel...

Buying promotional products: 5 easy ways to avoid a horror story

In this Blue Paper, get tips on buying promotional products to avoid a marketing horror story. The secret is understanding po...

Reach customers year-round with promotional gift items

Marketing is all about building relationships. In this Blue Paper, we share how to use promotional gift items to create custo...

Make marketing magic with these 4 fundamentals

In this Marketing 101 Blue Paper we go back to the basics and uncover tips to make magical marketing appear. (Hint: Personali...

Celebrations and company anniversary gifts that wow

Celebrating your company’s anniversary is a great way to generate buzz and increase marketing reach. Here are some tips and...

Sarah suggests ...

Build strong business connections with community involvement

This Blue Paper shows how community involvement can help boost business relationships. Learn how engaging in sponsorship, net...

Matt recommends ...

The Science of Successful Brand Storytelling in Marketing

When it comes to successful Brand storytelling in marketing, there is a proven science. This Blue Paper will show how to tap ...

Sherry shares ...

Does My Business Need an App?

Wondering whether you need a mobile app for your business? In this Blue Paper, learn the pros and cons of building an app, pl...

Chee recommends ...

Platform Overload—Choosing the Right Social Media Sites for Business

Social media for companies—it’s often difficult to choose where to put your efforts. Check out 5-step guide to get you st...

Bianca shares ...

Wellness in the Workplace-Trends to Trust

Trying to keep up with the latest workplace wellness trends? This Blue Paper® guides you through the hot up-and-coming trend...

Brian recommends ...

Making a Career Change

This Blue Paper explores the questions to ask when making a career change, what it takes to win career change advocates and r...

Adam suggests ...

Office Moving

This Blue Paper explores the benefits of office moving, the latest office design ideas and why a business may not be ready fo...

Shaun likes ...

Graphic Design

This Blue Paper explores why visuals matter to marketing, teaches best practices for graphic design and presents a collection...