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Social Customer Service

This Blue Paper explores why customers love social customer service through messaging and how brands can master social custom...

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Text Analytics

This Blue Paper discusses text analytics, what it is and why it matters. The paper also analyzes different types of text anal...

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Artificial Intelligence

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Digital Magazines

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Sharing Economy

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5 free Google tools for data-driven decision making

This Blue Paper explores free Google tools that improve business planning. Tools include Forms, Fusion Tables, Trends, Correl...

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Beyond demographic segmentation: The changing face of consumerism

This Blue Paper discusses going beyond traditional demographic segmentation to better understand the behaviors and better you...

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Subscription-based Services

This Blue Paper features the rise of subscription-based services as business planning.

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Plan, promote and party: A beginner’s guide to planning and promoting internal company events

Planning an internal event for the first time (or the tenth) can be a challenge. Some simple corporate event tips can ensure ...