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Social Customer Service

This Blue Paper explores why customers love social customer service through messaging and how brands can master social custom...

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Digital Magazines

This Blue Paper discusses the digital magazine, its history, current trends and design considerations, and tips with this eme...

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Sharing Economy

This Blue Paper describes the sharing economy and offers tips for organizations looking to take advantage of this business pl...

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Workplace Distractions

This Blue Paper offers tips for organizations looking to minimize distractions at work by promoting efficiency, engagement an...

Zach suggests ...

Market segmentation: Target your most valuable customers

This market segmentation Blue Paper outlines how organizations can increase profits, lower costs and develop content marketin...

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Ethics in the workplace: The honorable organization

This paper discusses the history of the honor code and offers organizations a four-step guide to instill honor and ethics in ...

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Make Gold: The Business Alchemy of Great Customer Service

The customer is always right. But, the customer isn't always right, but he or she always comes first with customer service.