How to hook customers with a great brand story
Gain your audience’s attention and earn their loyalty with a great brand story. We offer ideas, like be...
How to hook customers with a great brand story – Canada
A great brand story can capture potential customers’ attention and keep them loyal. We offer ideas, lik...
How to leverage emerging social media for business
Reach a new audience—and more customers—by utilizing social media for business. Try these new social ...
How to leverage emerging social media for business – Canada
Being an early adopter of new social platforms can pay off big. Learn about the latest apps to utilize so...
How to make your mark with advertising giveaways
Promo items are more memorable than TV, magazine or online ads. In this edition of our Blue Papers®, we ...
How to put a fresh spin on classic promotional products
Some people hang on to their favorite promo items for more than 11 years. We offer new and memorable ways...
How to Use Promotional Giveaway Items in Brand Contests
Build excitement and engage fans. These exciting contest ideas and promotional giveaway items are perfect...
How to Use Promotional Giveaway Items in Brand Contests – Canada
From social media to team challenges, contests engage audiences of all ages and demographics. Throw in th...
Impress your audience using new promotional items
Using new promotional items is a great way to make an impression, deepen relationships and encourage enga...
Improve your workplace with open and transparent communications
When trying to effectively communicate with staff and customers, openness and transparency are key. These...
Improve your workplace with open and transparent communications – Canada
Transparency is key to maintaining a positive business relationship with staff and customers. These four ...
In-demand tech swag to boost your marketing promotions
4 ideas for in-demand tech swag to boost your marketing promotions, zap the competition and get the atten...
Include safe, contactless marketing in your strategy
Since many in-person events, luncheons and trade shows are on hold, it’s time to incorporate contactles...
Indoor and outdoor promotional signs help grab attention and increase foot traffic
Creative message displays are a proven way to attract crowds. Use these indoor and outdoor promotional si...
Influencer Marketing
This Blue Paper discusses influencer marketing, its evolution and ways in which entrepreneurs can tap inf...
It’s a marketing remix: Classic marketing Ps with an updated twist
The first family of marketing Ps has grown. Our newest Blue Paper will tell you how marketing swag and th...
Just promote it: Nike® talks top uses for promotional apparel!
Nike is one of the most legendary names in athletic apparel. 4imprint discusses promotional activewear tr...
Latest issue of amplify® highlights survey results on teamwork and training
The Winter 2018 issue of amplify® is filled ideas that will help bring your company together.
Light-up logo pens make your brand shine
Light-up logo pens take your giveaway game to the next level. Each of these laser-engraved pens shines a ...
Light-up promotional items make your brand shine
Light-up promotional items can help your brand shine. We share products customers will keep on hand to br...
Logo tumbler giveaways: The best gifts come in small packages
Sized-right drinkware is the next “big” thing. These popular logo flutes, wine and cocktail tumbler g...
Lunch break ideas to beat the midday slump
Taking a midday lunch break is scientifically proven to help employees and students perform better. Use t...
Mailable promotional products: Traditional turned innovative
In a world that’s turned mostly digital, mailable promotional products are a welcome surprise. Execute ...
Mailable promotional products: Traditional turned innovative – Canada
In a world that’s turned mostly digital, mailable promotional products are a welcome surprise. Execute ...
Make a splash with custom logo summer drinkware
Make a big splash with your next marketing promotion. 4imprint merchandising expert Mae shares the scoop ...
Make connections with trade show giveaways
Face-to-face meetings are few and far between, yet trade shows provide a perfect opportunity to connect. ...
Make Relaxation Your Brand with This Unique Promotional Outdoor Gift
The Big Lazy inflatable lounger is the perfect promotional outdoor gift tho shows customers they can sit ...
Make the most of your trade show experience
With 41 percent of B2B marketing budgets going to trade shows, there’s no room for error. Learn how to ...
Make the most of your trade show experience – Canada
With 41 percent of B2B marketing budgets going to trade shows, there’s no room for error. Learn how to ...
Make your brand shine with light-up promotional items – Canada
A glowing logo can help your brand shine bright. We share useful and memorable light-up promotional items...
Make your Mark with these Business Card Alternatives
Eighty-eight percent of business cards get tossed in the trash. Explore several business card alternative...
Make your point clearly with branded writing instruments
Want to leave your mark with customers and prospects? 4imprint merchandiser, Stephanie, has the scoop on ...
Make your point clearly with branded writing instruments – Canada
Promotional pens and pencils are the “write” choice to leave your mark. Merchandising expert, Stephan...
Making a Career Change
This Blue Paper explores the questions to ask when making a career change, what it takes to win career ch...
Marketing minimalism–when less is more
Minimalist marketing is no-fluff, simple and purposeful. Learn ways to train staff in minimalism marketin...
Marketing minimalism—when less is more – Canada
Stand out to your audience with simple, yet clear and purposeful, marketing. We offer minimalism marketin...
Memetics
If you aren’t sure how to define a meme on social media, then you probably aren’t aware of memetics, ...
Memorable giveaways your customers will cherish
The goal of a promotional product is to help customers recall your brand. Be remembered by adding your lo...
Mitchell Yancey Healthy Families: one by one story
The Mitchell Yancey Healthy Families initiative, a nonprofit organization, revived a promotional products...
Must-Have Technology for Trade Show Travel
The average trade show traveler will venture 400 miles to attend an exhibit. This article explores top te...
Never lose your to-do lists again with adhesive notepad giveaways
Never lose your "To Do" list with notes that can be moved repeatedly and placed anywhere and affect your ...
New Balance® steps up with custom athletic apparel
New Balance® is known for putting its best foot forward. See how this performance shoe company successfu...
Nonprofit promotional giveaways offer assistance and thanks
Nonprofit promotional giveaways from the 4imprint one by one® program help charitable organizations meet...
Nonprofit promotional items create appreciation and opportunities to educate – Canada
Nonprofit promotional items from the 4imprint one by one® program make it possible for charities to turn...
one by one® story: Jennings County Council on Domestic Violence
It’s critical for the Jennings County Council on Domestic Violence to share the word on how it can help...
one by one® story: San Francisco Sailing Science Center
The Sailing Science Center is an interactive world-class museum in development. They use custom event ban...
one by one® story: Trenton Military Family Resource Centre
The Trenton Military Family Resource Centre in Ontario uses backpack giveaways to help military families ...
Open for Business? Practice Distancing Guidelines using Safety Giveaways
Operating your business during these times may require you to get creative to ensure everyone maintains s...
Open for Business? Practice Distancing Guidelines using Safety Giveaways – Canada
These tips and safety giveaway ideas can help your teammates and customers follow recommended social-dist...
Organizations care for their communities with nonprofit giveaways – Canada
Charitable organizations use nonprofit giveaways to share their mission, thank volunteers and help others...