4imprint, LLC

Posted: May 29, 2020 | Updated: January 15, 2023 4 min read

Out with the old, and in with the … older? Traditional, direct mail marketing is certainly not dead. In fact, it’s alive and well—direct mail is estimated to provide a 29% return on investment. By getting creative and finding the right mailable promotional product s, there’s a good chance you will capture your customers’ attention. Here are four, fresh ideas on innovating a traditional marketing tactic with promotional mailers .


Promote webinars or virtual events

From conferences to committee meetings, a variety of events are being moved to the web. Although you may not see attendees in-person, there are still ways to add a personal touch to your event, including through mailable promotional products . Prepare your attendees for notetaking during your webinar with a scratch pad shipped directly to their door a couple of weeks before the event. And, a cell phone stand allows for convenient, hands-free viewing. Easily mailable, they will get attendees excited for the online event.


Show customers gratitude with unique mailer coupons

Paper coupons are so 2010. It’s time to get creative with how we’re informing customers of upcoming deals and promotions. If you own a coffee shop, treat loyal customers to a cup of joe. Mail a branded coaster imprinted with an invite to grab a cup on you. Not only are you giving your customers an incentive to visit, you’re also providing them with a reusable surprise giveaway. Speaking of reusable gifts, we’re seeing more grocery totes and less “paper or plastic.” Branded grocery totes are light-weight and easy to ship, making them the perfect promotional mailer. Send them to customers and offer a percent off their total purchase if they use it the next time they shop. Finally, Post-it® Notes and coupon magnet cards are a unique way to send discount offers for a wide variety of businesses. Simply imprint with your logo and coupon details and pop it in the mail.


Announce new products or services

Rolling out a new product or service? What better way to inform customers than with a surprise promotional product delivered straight to their mailbox? If you’re a fitness center launching a new personal training program, there are a variety of fun, easy-to-ship items you can use to get customers excited about what’s up and coming. If you mail them an item they’ll take with to the gym, like a branded gym bag tag, you reap an added bonus—your message will get seen by more than just our customers.


Celebrate birthdays, anniversaries and other fun events

There’s no question about it, people love to celebrate, and there are many mailable promotional products  that can help customers celebrate anything from birthdays to anniversaries to “National Walk Your Dog Day.” Send your customers a birthday gift that will make them feel valued, like a branded cell phone wallet or message magnet. Celebrating a milestone business anniversary? Share the love with your customers and thank them for their business with an LED flashlight or seed packet. Celebrating your customers with more than a simple email will show them just how grateful you are to have them.


Americans of all ages look forward to checking their mail every day. Imagine the excitement they’ll feel when an unexpected mailable promotional product  from you is waiting. Get creative with direct mail marketing and promotional mailers —you’ll see the sky is the limit! For more mailable promotions, check out our direct mail store.