4imprint, LLC

| Updated: June 11, 2020

When looking for a gift for customers and employees, promotional activewear is a popular choice. And, to make sure you have the very best products to choose from, we stay up on the latest trends in styles and performance.

Sometimes we get to go directly to the source. So, we were excited to have the privilege to talk with Nike’s director of corporate sales, Scotland Thede, about their latest advancements and designs in promotional activewear. Thede discussed everything from popular fabrics to hit accessories. Here are key takeaways from our discussion.


What features are most important in promotional activewear?

No matter how the apparel is used, it is an essential piece of equipment. The right item is comfortable and improves performance. First and foremost, innovations like Dri-FIT® and Therma-FIT are a top consideration for Nike®. How does a piece improve an athlete’s performance? How can an item be taken to next level?

The Nike Performance Stretch ½-Zip Pullover is a piece of promotional sports clothing that represents Nike’s innovation and is available in men’s or ladies’ styles.

Nike Performance Hybrid ½ Zip Pullover - promotional activewear Nike Performance Stretch 1/2-Zip Pullover - Ladies' - promotional activewear

This pullover’s spandex-enhanced material provides ultimate comfort, while the moisture management technology guards against dampness.


Which types of fabrics are most popular in activewear?

The most popular items are made from Dri-FIT or Therma-FIT material. Dri-FIT removes sweat or moisture from the body and transfers it to the outer fabric, where it can evaporate. Therma-FIT should be worn in cooler weather, as it traps heat to protect against frigid temperatures.

The Nike Performance Thermal Fit Jacket helps keep the cold out. The men’s version has a half-zipper and open cuffs for a stylish presentation.

Nike Performance Thermal Fit ½ Zip Pullover – Mens - promotional activewear Nike Performance Thermal Fit Jacket – Ladies - promotional activewear

With a full zipper plus thumb holes in the sleeves, the fashionable ladies’ style is lightweight and warm, allowing for superior body temperature regulation.

For an option that works indoors, there’s the Nike Performance Micro Pique Polo. It has Dri-FIT moisture management technology with an extra-soft feel. The men’s version has a three-button placket, while the ladies’ style has a self-fabric Johnny collar.

Nike Performance Micro Pique Polo – Mens - promotional activewear Nike Performance Micro Pique Polo – Womens - promotional activewear


Does brand matter for promotional sports clothing?

Absolutely! Nike items will be worn more because of the added value a trusted brand name provides. With Nike, your staff and customers can trust it’s a quality product that offers both athletic technology and innovation.

If you’re looking for a quality gift for a customer or employee, the Nike Performance V-Neck Windshirt is a great choice.

Nike Performance V-Neck Windshirt - promotional sports clothing

The wind- and water-resistant jacket is casual enough for a sporting event and impressive enough for work.


What trends do you see in product lines?

Nike’s golf apparel is a popular giveaway. This product line has a variety of options, including hats, accessories, equipment and polos. With the popularity of the sport for business events and outings, a golf item is a perfect choice for an athletic, yet professional, giveaway.

The Nike Performance Classic Sport Shirt for men and ladies is a favorite golf apparel item.

Nike Performance Classic Sport Shirt - Men's - promotional sports clothing Nike Performance Classic Sport Shirt – Ladies - promotional sports clothing

It is made with Dri-FIT technology for comfort on the course and has pearlized buttons for a classic look.

The Nike Performance Dri-FIT Swoosh Front Cap also features the moisture-wicking material.

Nike Performance Dri-Fit Swoosh Front Cap - Nike promotional items

The hook-and-loop closure makes this Nike promotional item a comfortable fit for almost anyone.

If you’re searching for accessories, the Nike 16″ x 25″ Cotton Golf Towel will be a hit with any golfer.

Nike 16 x 25 Cotton Golf Towel - Nike promotional items

The included carabiner allows for easy attachment to a belt loop or bag, so it is always available to dry clubs and balls on the green.


Pair your brand with Nike promotional items

Over the years, we’ve had the chance to develop a great working relationship with the team at Nike. Their knowledge of activewear has been a huge asset when it comes to choosing our promotional sports clothing offerings. Thanks again to Nike for their partnership and sharing their insights on top promotional activewear.

Sara Mckone
Sara Mckone

Sara is 4imprint’s Senior Category Manager for apparel, and she has been with 4imprint for 19 years. Sara’s keen sense of style keeps her tuned in to the most-popular apparel brands and trends. She writes about the hottest promotional apparel on the market.

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