How to make the most of hybrid events
When your audience can’t come to you, you can combine the elements of physical and virtual trade shows ...
How to make an impression with your trade show exhibit
This enewsletter will offer four tips on making a positive impression with your trade show exhibit by eng...
How to leverage emerging social media for business – Canada
Being an early adopter of new social platforms can pay off big. Learn about the latest apps to utilize so...
How to leverage emerging social media for business
Reach a new audience—and more customers—by utilizing social media for business. Try these new social ...
How to implement a culture of transparency in your marketing – Canada
What do consumers mean when they say they want transparency? According to a study by Sprout Social®, the...
How to implement a culture of transparency in your marketing
One recent study showed an impressive 94% of consumers are likely to be loyal to a brand that commits to ...
How to hook customers with a great brand story – Canada
A great brand story can capture potential customers’ attention and keep them loyal. We offer ideas, lik...
How to hook customers with a great brand story
Gain your audience’s attention and earn their loyalty with a great brand story. We offer ideas, like be...
How to Have a Digital Detox with Office Promotional Items – Canada
Headaches. Dry eye. Poor posture. All this time on screens is having an impact on our workday. Office pro...
How to Have a Digital Detox with Office Promotional Items
Hours in front of screens can cause headaches and eye strain. Use these tips and office promotional items...
How to Give Your Trade Show Display Booth a Refresh
How long have you used the same trade show exhibit? If it’s been a while, consider refreshing your trad...
How to get testimonials to drive business growth – Canada
Quality customer testimonials are an effective way to generate more business. Read tips on how to get tes...
How to get testimonials that drive business growth
Customer testimonials can help build your business. We share tips on how to get testimonials and which cu...
How to deliver data findings for a maximum impact – Canada
Data plays a critical role in every company. It explores marketing trends and helps determine what custom...
How to deliver data findings for a maximum impact
Use these tips and presentation giveaways to help your data create the impact it deserves.
How to create loyal customers for life
Loyal customers is proven to help grow your business profits. We share 7 ways to transform casual consume...
How to brand packaging to actively promote your business – Canada
Sometimes unconventional methods are the best ways to present your products to customers. Try our creativ...
How to brand packaging to actively promote your business
From simple cardboard boxes to reusable packaging to one-of-a-kind looks. We offer more ideas on how to b...
How corporate and nonprofit partnerships build big benefits – Canada
Corporate and nonprofit partnerships create opportunities for your business, charitable organizations and...
How corporate and nonprofit partnerships build big benefits
Corporate and nonprofit partnerships help businesses, charitable organizations and communities succeed. W...
Helpful tips and unique trade show giveaways to make a connection – Canada
The majority of people who attend trade shows come with buying power. Draw in more leads with these valua...
Helpful tips and unique trade show giveaways to make a connection
Build a presence they can’t ignore. These valuable tips and unique trade show giveaway ideas will draw ...
Go beyond the booth: A quick guide to seminar hosting – Canada
We've put together sales presentation tips and trade show swag ideas to help you be a success.
Go beyond the booth: A quick guide to seminar hosting
Try our sales presentation tips, paired with the best trade show swag ideas, to attract attention to your...
Get to the Core of Your Organization’s Values – Canada
Core business values are an important part of a business’ culture. This article explores the importance...
Get to the Core of Your Organization’s Values
Core business values are an important part of a business’ culture. This article explores the importance...
Generous corporate thank-you gifts to express your gratitude – Canada
Everyone likes to feel appreciated, valued, liked and connected with others.
Finding success with trade shows
This article offers tips for newbies on finding success with trade shows. Tips include developing checkli...
Data collection pro-tips to create better lead connections – Canada
Follow-ups should be timely, friendly and customized, reflecting each client’s needs, interests and pai...
Data collection pro-tips to create better lead connections
While making an initial contact is essential for a relationship, following up is even more critical.
Customers share how they’ve used popular promotional products
Our customers share the useful promotional items they’ve given to welcome new hires, show customer appr...
Conference gift bag ideas that will leave a lasting impression – Canada
Looking for conference gift bag ideas? We're sharing our top tips for impressing your audience with swag ...
Conference gift bag ideas that will leave a lasting impression
Great conference gift bag ideas make a strong first impression. Show attendees the love by selecting the ...
Calendar giveaways: Leave an impression that lasts month after month
In a digital-scheduling world, stand out with tangible calendar giveaways. Versatile and useful, calendar...
Bring on the fun with novelty giveaways – Canada
4imprint novelty expert, Rebecca, gives the scoop on what’s fun and trending in the novelty giveaway ca...
Bring cheer to customers this holiday season – Canada
As the year comes to a close, knowing how to delight customers during the holiday season can make them fe...
Bring cheer to customers during the holiday season
From Thanksgiving until the new year, knowing how to delight customers can help your business win big. Ch...
Branding with emotion: If you build it, they will buy – Canada
Stand out from the competition with a marketing strategy that makes real, lasting connections. Here are a...
Best tech giveaways to draw in a crowd – Canada
Technology dominates most people’s lives, and according to a 2017 promotional products industry year in...
Best tech giveaways to draw in a crowd
Here are five of the best tech giveaways for trade shows, including items like power banks, Bluetooth® s...
8 promotional product trends to boost your brand – Canada
Brand awareness is about what people feel when they think of your company. These eight promotional produc...
8 promotional product trends to boost your brand
From sustainably made products to techy giveaways to savory snacks, these eight promotional product trend...
6 public relations strategies to build a positive image – Canada
Smart public relations strategies can keep public perception positive even in times of crisis. We give si...
6 public relations strategies to build a positive image
Solid public relations strategies help ensure your business stays strong and relevant through thick and t...
6 behind-the-scenes content ideas to strengthen customer relationships – Canada
Showcase your brand’s personality, develop deeper customer understanding and build trust by providing e...
6 behind-the-scenes content ideas to strengthen customer relationships
Make customers feel special and add a human touch to your brand by offering engaging behind-the-scenes co...
5 tips for launching a better virtual panel discussion – Canada
A great virtual panel discussion gets the audience thinking and talking. We share tips to help you maximi...
5 tips for launching a better virtual panel discussion
Holding audience interest with virtual panel discussions can be challenging. We share tips for creating a...
5 content marketing strategies to boost engagement – Canada
This article offers five new ways to market your content, plus some promotional giveaway ideas to support...
5 content marketing strategies to boost engagement
If you're one of the many organizations already engaged in content marketing, you may be looking for some...