How to leverage emerging social media for business
Reach a new audience—and more customers—by utilizing social media for business. Try these new social ...
How to keep customers flowing through your sales pipeline
Everyone wants to make more sales. This Blue Paper walks you through the sales pipeline process for both ...
How to increase transactions using promotional marketing giveaways – Canada
Transactional marketing can put you on the fast track to skyrocketing sales. We offer ideas on ways to us...
How to increase transactions using promotional marketing giveaways
Marketing giveaways can be the secret sauce to highly effective transactional marketing. We offer ideas t...
How to improve ergonomics for remote employees’ comfort – Canada
As remote employees adjust to working from home, they may deal with physical discomfort during the workda...
How to improve ergonomics for remote employees’ comfort
Working from home means remote employees have a new set of challenges, like how to improve ergonomics. Ch...
How to improve employee surveys – Canada
Get more responses—plus better data—with effective surveys. We offer 8 ideas and best practices to he...
How to improve employee surveys
Obtain even more valuable information about staff and customers by creating effective staff surveys. We s...
How to Impress with Creative Business Cards
Unique business card ideas for leaving an unforgettable impression at trade shows, in the office or on th...
How to implement a culture of transparency in your marketing – Canada
What do consumers mean when they say they want transparency? According to a study by Sprout Social®, the...
How to implement a culture of transparency in your marketing
One recent study showed an impressive 94% of consumers are likely to be loyal to a brand that commits to ...
How to host an impressive event with perfect open house giveaways
Leave a lasting impression on everyone who steps through the front door and make your event a success, wi...
How to hook customers with a great brand story – Canada
A great brand story can capture potential customers’ attention and keep them loyal. We offer ideas, lik...
How to hook customers with a great brand story
Gain your audience’s attention and earn their loyalty with a great brand story. We offer ideas, like be...
How to hold more productive meetings
Get more done in less time. Our latest Blue Papers® edition provides tips on how to hold more productive...
How to help employees transition from peer to team leader
In this edition of our Blue Papers®, we share the benefits of having an employee transition from peer to...
How to Have a Digital Detox with Office Promotional Items – Canada
Headaches. Dry eye. Poor posture. All this time on screens is having an impact on our workday. Office pro...
How to Have a Digital Detox with Office Promotional Items
Hours in front of screens can cause headaches and eye strain. Use these tips and office promotional items...
How to Give Your Trade Show Display Booth a Refresh
How long have you used the same trade show exhibit? If it’s been a while, consider refreshing your trad...
How to get testimonials to drive business growth – Canada
Quality customer testimonials are an effective way to generate more business. Read tips on how to get tes...
How to get testimonials that drive business growth
Customer testimonials can help build your business. We share tips on how to get testimonials and which cu...
How to foster remote team collaboration – Canada
Teamwork can be a challenge when the team doesn’t work in the same building. We offer tips to improve r...
How to foster remote team collaboration
Virtual meetings and communication can be challenging for your teams. We offer tips to turn those challen...
How to engage employees in workplace safety – Canada
The key to a successful safety program is employee engagement.
How to engage employees in workplace safety
Safety standards, specific to your industry, are important to help keep your workers safe.
How to effectively communicate about supply chain issues – Canada
Help your business thrive, even in the face of supply chain shortages, with proper customer and staff com...
How to digitally detox your employees – Canada
Help your staff reduce their screen time with digital detox tips and health and wellness giveaways.
How to digitally detox your employees
Lessen employee screen time and increase employee interaction by encouraging a digital detox with health ...
How to deliver data findings for a maximum impact – Canada
Data plays a critical role in every company. It explores marketing trends and helps determine what custom...
How to deliver data findings for a maximum impact
Use these tips and presentation giveaways to help your data create the impact it deserves.
How to cultivate positivity with employee recognition awards and more
Maintaining a positive mindset helps employees handle tough situations with ease. We offer employee recog...
How to Create Remarkable Custom Embroidered Apparel
Custom embroidered apparel makes a brand stand out. See tips for making your personalized embroidery pop!...
How to create loyal customers for life
Loyal customers is proven to help grow your business profits. We share 7 ways to transform casual consume...
How to conduct fair performance reviews – Canada
Knowing how to conduct fair performance reviews that are unbiased and helpful to your team can grow your ...
How to conduct fair performance reviews
Fair performance reviews result in greater staff loyalty and a stronger organization. We offer tips and b...
How to Choose the Right Apparel to Promote Your Business [VIDEO]
If you’re worried button-down oxfords with an embroidered logo or screen-printed t-shirts aren’t quit...
How to choose the best trade show giveaways for your next event
Promotional products start conversations with potential clients. Discover the top trade show giveaways to...
How to choose the best promotional apparel for your business
Whether you are buying promotional apparel for employees or customers, these tips will help you choose th...
How to choose must-have promotional drinkware
Promotional drinkware is one of the most popular giveaways. Get 3 tips on how to select mugs, tumblers an...
How to Carry Out Trade Show Planning for Sure-Fire Success
Is trade show planning a challenge for your team? A thorough trade show planning checklist helps makes pr...
How to build brand influence in your industry – Canada
With so many brands vying for customers’ attention, it can be a challenge to stand out among the compet...
How to build brand influence in your industry
From using short video clips to co-branding with a top company, we offer ideas to build brand influence.
How to build a strong business foundation
To build a strong business foundation, it’s important to spend time and energy on marketing, recruitmen...
How to brand packaging to actively promote your business – Canada
Sometimes unconventional methods are the best ways to present your products to customers. Try our creativ...
How to brand packaging to actively promote your business
From simple cardboard boxes to reusable packaging to one-of-a-kind looks. We offer more ideas on how to b...
How to balance flexible work arrangements and productivity – Canada
Make flexible schedules work for your organization. We offer tips that combine flexible work arrangements...
How to balance flexible work arrangements and productivity
Flexible schedules are now a need-to-have in every office. We share tips plus discuss the relationship be...
How thought leadership and training giveaways can build your business
In-person presentations, webinars and training giveaways are great ways to show thought leadership. Thoug...
How storytelling and marketing gifts make your brand memorable – Canada
Building a strong brand reputation in your community starts with the stories you tell. We offer ideas on ...
How promotional products work
Wondering how well promotional products work? These 5 jaw-dropping facts will show you just how effective...