4imprint, LLC

| Updated: December 21, 2022

You want to promote your business, organization or agency. It’s a job promotional apparel is meant to do!

If you’re worried button-down oxfords with an embroidered logo or screen-printed t-shirts aren’t quite right for you… we’re excited for you to meet the new generation of logo’d apparel. Yes, promotional dress shirts are still around. And, logo’d t-shirts are too. But, today’s promotional apparel includes hoodies, flannels, scarves, vests, visors, pants and more! Maybe that’s why so many people say they own logowear.

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How to Choose the Right Apparel to Promote Your Business

You want to promote your business, organization or agency. It’s a job promotional apparel is meant to do. Today’s promotional wear includes flannels, visors, hoodies, scarves and more.

People wear branded apparel at the office and in real life. This means logo’d clothing is constantly building brand awareness.

The 5 T’s of Promotional Apparel: Target

First, you need to know who will be wearing the clothing – men, women, children? Knowing who will be rocking your logo’d threads is the first step in determining the branded apparel to choose.

The 5 T’s of Promotional Apparel: Target

Where will your message be seen? For example, during cooler weather keep your name and message on the outside instead of hidden under layers of clothing.

The 5 T’s of Promotional Apparel: Tailor to your Audience

Whatever promotional apparel you decide on, choose a style recipients will surely want. High-quality items will stand the test of time, be worn again and again and reflect well on your brand.

The 5 T’s of Promotional Apparel: Types of Apparel

Once you know your target, choose what branded apparel is appropriate:

  • Among the most popular options – logo’d t-shirts. They’re most versatile and they’re worn absolutely everywhere.
  • Promotional polo shirts. A promotional polo shirt is the go-to item for corporate apparel, from the office to the golf course and everywhere in between.
  • Imprinted sweatshirts. Nothing says comfort and relaxation like the classic hoodie.
  • Branded outerwear. Branded jackets and vests are perfect for keeping your logo visible in any type of weather.
  • Personalized head wear. People hang on to hats for two reasons – they’re eye-catching and incredibly useful. They’re worn year-round and always put your brand front and center.

The 5 T’s of Promotional Apparel: Trends

Whenever you’re giving promotional clothing to an employee or customer make it useful, attractive and modern. Doing so gives people more reasons to wear your branded apparel.

With new styles of logo wear being added all the time, it’s easier than ever to find a style that fits your organization. Follow the 5 T’s when choosing corporate apparel and you’ll be sure people will love wearing your brand again and again.