Artificial Intelligence
This Blue Paper explores the rise of artificial intelligence and its use in business applications and mor...
Company Culture
This Blue Paper explores company culture and offers tips on how to hire for a cultural fit. Developing an...
Digital Magazines
This Blue Paper discusses the digital magazine, its history, current trends and design considerations, an...
Sharing Economy
This Blue Paper describes the sharing economy and offers tips for organizations looking to take advantage...
Influencer Marketing
This Blue Paper discusses influencer marketing, its evolution and ways in which entrepreneurs can tap inf...
5 free Google tools for data-driven decision making
This Blue Paper explores free Google tools that improve business planning. Tools include Forms, Fusion Ta...
Beyond demographic segmentation: The changing face of consumerism
This Blue Paper discusses going beyond traditional demographic segmentation to better understand consumer...
Workplace Distractions
This Blue Paper offers tips for organizations looking to minimize distractions at work by promoting effic...
Subscription-based Services
This Blue Paper features the rise of subscription-based services as business planning.
Benefits of market segmentation: Target your most valuable customers
This Blue Paper outlines the benefits of market segmentation including increased profits, lower costs and...