Cheryl discusses ...

Co-marketing: The smart strategy to expand your reach! – Canada

Co-marketing can help with both. It involves building strategic partnerships with businesses that are rel...

Gina suggests ...

Employee handbook do’s and don’ts to get staff on the same page – Canada

Studies show that only 49 percent of employees in mid-sized businesses understand their HR policies well....

Whitney discusses ...

Help employees succeed by focusing on the ‘human’ in human resources – Canada

Like all companies, your organization is made up of people with personal needs and abilities. By showing ...

Tiffany describes ...

Does your nonprofit need an app? – Canada

About 76 percent of Canadians own a smartphone, and 1 in 5 internet users access the web exclusively on t...

Amy recommends ...

Strategies to provide a better customer-focused online experience – Canada

s more services move out of your offices and onto the internet, citizens will come to expect online inter...

Adam suggests ...

Turn information into interaction with experiential marketing – Canada

Trade shows are often crowded with booths, so making yours stand out is key.

Anne shares ...

Micro-credentialing programs put teachers at the top of the class – Canada

With a new micro-credentialing program and some training giveaways, your educators will be better able to...

Andrea likes ...

Simple ways to increase recurring donations throughout the year – Canada

Recurring gifts help you run your organization more effectively. With a simple donation setup, a lot of g...

Mark describes ...

Persuasive influencer marketing boosts brand attention – Canada

Influencer marketing and influencer giveaways can boost visibility with an audience that’s already inte...

Whitney writes ...

Get youth engaged in government with these ideas and student giveaways – Canada

These ideas, coupled with student giveaways, can help educate young people about all the things their gov...

Gina writes ...

5 fun ways to improve and personalize customer service – Canada

Studies have shown 86 percent of buyers will pay more for a great customer experience.

Barb writes ...

Implement personalized learning to meet students’ needs – Canada

Personalized learning for the win! This teaching approach is a great way to meet individual educational n...

Sarah discusses ...

How virtual reality can enhance the patient experience – Canada

If you’re looking to incorporate VR in your practice, we have creative ideas—and some healthcare give...

Elizabeth recommends ...

How to deliver data findings for a maximum impact – Canada

Data plays a critical role in every company. It explores marketing trends and helps determine what custom...

Amy discusses ...

Follow-up tools to turn trade show prospects into customers – Canada

With the help of these four tools—and some memorable giveaways—you can connect with your leads and tu...

Amy describes ...

3 places HR can use branding to make a big impact – Canada

According to Everyone Social, when seeking employment, 84% of applicants say a company’s reputation is ...

Robert likes ...

Strengthen your health system’s culture by promoting high-quality care – Canada

As a healthcare organization, promoting a culture of high-quality care can fire up employee engagement an...

Rebecca discusses ...

Tips and new hire swag to get freelancers started – Canada

According to a recent study, about 2.18 million Canadians are working on contracts or as freelancers. In ...

Robert suggests ...

How improving workplace culture can increase donations – Canada

Every nonprofit employee has ideas and connections, which means that your next great fundraiser or partne...

Chee digs ...

Challenge your community to conserve energy—here’s how! – Canada

Public modes of transportation, like buses, trains or ridesharing, reduce the number of cars on the road,...

Tiffany describes ...

Caps off to these 2022 graduation giveaway ideas – Canada

From kindergarten to university, graduation celebrations are here once again—and with them, so is our a...

Robert recommends ...

Promotional fanny pack uses to rock your next trade show – Canada

A lot of trade show attendees travel many kilometres. Treat guests visiting from afar with a travel-frien...

Tiffany discusses ...

5 content marketing strategies to boost engagement – Canada

This article offers five new ways to market your content, plus some promotional giveaway ideas to support...

Gina writes ...

Build stronger relationships with your patients – Canada

A strong relationship with a healthcare provider will make a patient more inclined to share important inf...

Angie shares ...

Collect your money—offer mobile pay to customers and clients! – Canada

Times have changed—and so has technology. According to one survey, 50% of people carry cash less than h...

Mark suggests ...

Create a winning team with business partnerships – Canada

If you’re looking to create a partnership with a for-profit company, check out this list of ways to mak...

Angie suggests ...

Smart city initiatives to enhance your community services – Canada

A smart city collects information about residents’ needs and uses technology to better the community’...

Amanda describes ...

Smart city initiatives to enhance your community services – Canada

When it comes to urban areas, smart technology can mean big improvements.

Adam discusses ...

Get your team up to speed on blockchain technology – Canada

In the simplest form, blockchain is a digital ledger.

Angie describes ...

How to find and fill volunteer needs—and keep them coming back – Canada

We're sharing tips for finding and motivating volunteers to help out at school functions.

Gail discusses ...

Trade show lighting ideas that will make your exhibit shine – Canada

Attract more visitors by using creative trade show lighting at your booth.

Amanda describes ...

Ways to communicate across cultural differences – Canada

Many healthcare offices are looking for ways to make patients feel more comfortable, no matter their back...

Daryl discusses ...

Simple ways you can better the employee experience – Canada

While employee engagement comes from the top down, employee experience is bottom up.

Sherry writes ...

Unpack these ideas for a share-worthy unboxing experience – Canada

Every month, 90,000 people search for unboxing videos on YouTube®.

Adam writes ...

5 ways to improve website load time – Canada

When a user visits your website, their browser must load a lot of elements, including images—all while ...

Barbara likes ...

Dive into the digital age and go paperless! – Canada

Did you know the Ontario Government’s Treasury Board Secretariat projects it will save $26,200 a year j...

Meghan describes ...

Why micro-influencers are a fantastic fit for small business – Canada

If your small business is looking for ways to build the community’s trust, improve brand awareness or i...

Callie writes ...

Promotional giveaways play an important role in Wheelchair Games’ success – Canada

Since 1985, two national groups—the U.S. Dept. of Veterans Affairs and Paralyzed Veterans of America—...

Amy writes ...

Personalize the customer journey for a smooth ride down the sales funnel – Canada

Customers come to your business at every possible point in the sales funnel, from “just browsing” to ...

Gail describes ...

How to make your first trade show a success – Canada

Are you thinking about adding trade shows to your sales and marketing mix? Consider this: A whopping 99% ...

Rebecca writes ...

Better their learning experiences with augmented reality – Canada

And much the way people were catching creatures, you can use augmented reality and tech giveaways to capt...

Molly writes ...

What you can learn from candidates who don’t take the job – Canada

After crafting the perfect job listing, reading hundreds of resumes, performing multiple interviews and s...

Jason writes ...

Part 1: How to collect volunteer and client stories – Canada

The power of stories lies in the ability to touch the heart. Stories can make us laugh or cry.

Anne describes ...

How to craft the right job posting to get the right hire – Canada

Finding the right candidates to fill your healthcare jobs can be a struggle. Unemployment rates are low, ...

Emily writes ...

Branding your city—it’s more than a motto – Canada

City branding requires much more than just a motto.

Justin likes ...

Keep your school’s community in the loop using PR giveaways – Canada

Connecting with the community on a regular basis allows people to see the important work your students an...

Jenn discusses ...

Promotional toys for your kids at heart – Canada

The term “trade show” sounds very grown-up. Subsequently, promotional toys may not be the first thing...

Jennifer discusses ...

How to implement a culture of transparency in your marketing – Canada

What do consumers mean when they say they want transparency? According to a study by Sprout Social®, the...

Yeng writes ...

Simple ways to make your practice more inviting – Canada

While patient care might sound like the domain for doctors and nurses, in truth it starts the moment a pa...

Casey discusses ...

Sell to their senses for an unforgettable experience – Canada

When you extend your brand to all five of the senses, you create an experience that customers won’t soo...