Workplace culture is your organization’s personality—from your values to your vision. Creating a great culture brings many benefits, including improved employee satisfaction and performance. It can even help your fundraising efforts. These tips and nonprofit promotional items can help you build your nonprofit’s culture, allowing you to create the connections and concepts you need for successful fundraising.
Focus on values
Aligning your internal and external cultural values will help supporters understand your mission. Talk about the company’s values with your employees. You want your supporters to understand who you are and what you stand for, so hold your employees to the same standards and values you want customers to hold your company to. Having a unified take on your company culture will lead to happier, more engaged employees. Nonprofit giveaways, like a Tidy Desk Set imprinted with your values, is a daily reminder of your organization’s goals.
Every nonprofit employee has ideas and connections, which means that your next great fundraiser or partnership idea could come from any member of your team. Encourage your employees to look at their own lives for inspiration. Take time to celebrate their successes. At your next staff meeting, thank the person who came up with your latest successful fundraiser with a small gift like a branded jotter. Or celebrate a new corporate sponsor with a themed nonprofit promotional item, like an awareness ribbon notepad or pen.
Your employees and supporters are likely trying to make the world a better place, and both groups like to see evidence that they’re making a difference. So don’t be shy when it comes to sharing information, both the positive and the negative. By putting a focus on transparency—and accountability in the case of a problem—you’re helping build trust with your supporters. And when employees know exactly what is going on within the company, they become less stressed and anxious, creating a happier work environment for everyone.
Show your supporters where their money is going. Mail them a letter about major accomplishments along with a nonprofit giveaway like a Puzzle Soft Keychain that lets them know they are an important piece of the puzzle. Be sure to share regular reports via email, your website or social media so everyone is on the same page.
Culture creates connections
A great workplace culture leads to happier employees—and supporters. By looking within your organization, focusing on transparency and accountability, and establishing core values, you can drum up excitement about your organization, which will help raise more funds for your good work.